A spokeswoman for Tim Hortons says its restaurants won’t be selling a new Barbie made in collaboration with the coffee chain until both Black and white versions of the hockey-themed dolls, seen in an undated handout photo, are available. THE CANADIAN PRESS/HO-Tim Hortons, *MANDATORY CREDIT*

Tim Hortons delays hockey Barbie roll out to rush production of Black doll

Currently, stores are selling the white version of the doll

Barbie is getting ready to hit the hockey rink with an assist from Tim Hortons.

But the coffee chain’s locations won’t be selling the pint-sized plastic hockey players until both Black and white versions of the doll are available, a spokeswoman said Tuesday.

Solange Bernard, head of marketing communications, said Tim Hortons started working with Mattel last year to roll out a hockey-themed Barbie as part of a charitable initiative aimed at getting girls involved in the sport.

Bernard said the plan was originally to launch one doll, but amid protests against anti-Black racism in recent months, Tim Hortons decided to push back the launch to make the product more diverse.

Tim Hortons worked with Mattel to rush the production of a Black version of the Barbie doll, Bernard said.

Currently, stores are selling the white version of the doll, which comes with a Tim Hortons jersey, helmet and hockey stick. The Black doll is still being manufactured, Bernard said.

A Mattel spokesperson said in a statement that the toy maker is committed to ensuring that the “diversity in this line is fully represented” and plans to expand its retail offerings this fall.

Bernard said both versions of the doll will be available for purchase at Tim Hortons restaurants in November.

The proceeds are to be donated to a Hockey Canada Foundation initiative aimed at getting girls on the ice, she said.

READ MORE: ‘The data is bad’: Black and racialized Canadians lacking on boards, study finds

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

DiversityGames and ToysTim Hortons

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Moen tapped to run for Green Party in North Island riding

Moen says all issues should be viewed through environmental lens

VIDEO: Save Wild Salmon demonstrators march in Campbell River

March to put pressure on federal government to fulfill Cohen report recommendations

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

NDP candidate Babchuk a fixture in local politics since 2005

School trustee, city councillor and regional district chair sets sights on being North Island MLA

Multiple incidents of bear-spraying investigated

Police are investigating multiple incidents of people being bear sprayed on Sept.… Continue reading

B.C. records 98 more COVID-19 cases, most in Lower Mainland

One new senior home outbreak, Surrey Memorial outbreak over

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Vancouver Island Tour de Rock riders roll into Parksville Qualicum Beach

Saturday’s schedule includes Port Alberni, Ucluelet and Tofino, followed by Nanaimo on Sunday

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

2 British Columbians arrested, 3 at large in massive Alberta drug bust

Eight people are facing 33 charges in what police have dubbed Project Incumbent

Most Read