Arnie Moore, owner of Arnie's Painting, has been coating the Tidemark Theatre in a brand-new shade of pink over the past week.
The bright pink, almost fuchsia-colour, was favoured by Campbell River residents in an online and paper survey issued by the City of Campbell River last month.
The survey gave the public three options to choose from – the first was the dark pink option, the second was to paint the building’s centre slab in dark pink with grey walls on either side and the final option was to paint the entire building grey but keep the Tidemark letters on the building’s sign pink.
Elle Brovold, the city’s property manager, said the theatre is being painted all in dark pink based on the public feedback.
“The city posted the survey on Facebook and received over 50 likes, 47 shares and over 110 comments,” Brovold said. “The majority of the posts were very positive and reinforced the survey responses that pink was the desirable selection.”
The paint job is part of the city's downtown revitalization efforts and includes painting the theatre's next door neighbour, the Vancouver Island Regional Library, in a blue-grey colour.
Brovold said the painting is part of the city’s scheduled maintenance and the city embraced it as an opportunity to reinvigorate the theatre and surrounding area.
The entire project will cost the city $50,000 which includes all design, construction, public consultation (survey), and contract administration, according to Brovold.