Dana Wright photographed by Izabel Kazenbroot-Guppy

Inspired Style with Dana Wright

Vancouver Island business woman values a work ethic and fashionable style

  • Sep. 19, 2018 10:45 a.m.

-Story by Katherine Suna and photography by Izabel Kazenbroot-Guppy

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

I was excited when Dana agreed to meet me in Duncan. The sun was shining and the bees were out in full force, scavenging for pollen around us. We immediately started giggling as we are both petrified of bees — and Dana is allergic.

Dana grew up in the Cowichan Valley and is now VP of sales and merchandising for La-Z-Boy Vancouver Island.

“I started out in school focussing on hospitality and tourism because my parents had a restaurant in Cowichan Bay and I thought that was my natural path. I took an interior design course out of pure interest, and loved it. It was my first day job. I was then offered an opportunity to join La-Z-Boy.”

In 2011, Dana was the first female dealer who hadn’t married or been born into the La-Z-Boy family.

“I got lucky. I was in the right situation at the right time. The fellow we bought out was ready to retire, and I was in a position to take on more.”

Dana and her husband worked hard flipping houses in the early years, and it was this that gave them their leg up to start their businesses.

Last April, Dana and her partners were awarded “retail partners of the year,” taking top place out of the entire La-Z-Boy family in Canada. More recently, Dana has been busy working on the new location for the Nanaimo La-Z-Boy store.

“We have a store at Country Club Centre right now, and we are building a new location at Turner and Uplands.”

Opening a new location takes a lot of focus and commitment.

“It’s pretty demanding running three stores. If they want to sell something off the floor, give a discount, or there’s a problem with delivery, I’m the go-to person. My phone does not leave my side; I am always on call,” explains Dana. “Once a year we’re fortunate enough to go to Mexico for my husband’s work, and I leave my phone at home. No networking, no work — it’s so relaxing.”

Dana has two teenage boys and hopes they too will be innovative.

“I hope to pass on to my children integrity and a strong work ethic. I want my kids to get out there and make it on their own because nobody helped me.”

Upon first meeting her, it’s hard not to notice that Dana is very stylish.

“I’ve always been a dressy person, and I used to apologize for that. A friend of mine sent me something with a saying on it — ‘Be the stiletto in the room, not the flats’ — and I loved it and live by it everyday.”

Even when Dana is decorating the showrooms, she is always dressed to the nines. “I’m moving furniture around on the floor, I have my heels on and I’m okay with it. I don’t really worry what anybody else thinks. I’m comfortable in my own skin and I celebrate it.”

I laughed when she recited a story about being on a business trip, and realizing she had forgotten to pack her jewellery roll. She quickly raced to a store with her business partner to buy jewellery for her six-day trip. “I wasn’t being materialistic, I was happy with my $35 assortment. When I have my whole ensemble complete, I feel finished; I feel like me. When you need to make it work, you make it work.”

Fashion

Your go-to outfit: Black head-to-toe with great accessories.

All-time favourite piece: Ralph Lauren black slip dress I bought in the ‘80s that never seems to date.

Currently coveting: An H&M grey car coat.

Favourite pair of shoes: “I have always loved shoes, and can’t pick just one favourite — it changes everyday!”

Favourite day-bag: “My classic black Coach tote that fits everything, even my laptop if need be!”

Favourite jewellery piece or designer: “My grandmother’s gold parsley ring. It’s actually parsley dipped in gold.”

Dana Wright shows off her grandmother’s gold parsely ring. Izabel Kazenbroot-Guppy photography

Fashion obsession: Jewellery.

Accessory you spend the most money on: “Handbags for sure!”

Necessary indulgence: At least eight hours of sleep a night.

Moisturizer: Loreal Advanced Revitalift. “I mix it with retin, my own combo.”

Scent: Currently Armani Code.

Must-have hair product: Redken Smooth Down Heat Glide.

Beauty secret: Bio Oil and Vitamin E oil.

Top three items you will find in my bag or purse: “My entire makeup bag! I’ve been stranded too many times to not be prepared. Also a neutral nail polish and sunglasses.”

Must-have product to travel with: Gravol. “Motion gets me every time.”

Favourite lipstick or product: Lancome Le Matellique lipstick.

Style /inspirations

Style icon: Coco Chanel.

Piece of art: “A piece I have from a Victoria artist Mary Ellen Threadkell titled Jilly. It’s busy and speaks to me about the journey of life.”

Favourite fashion designer: “To admire, Versace, and to wear, Michael Kors.”

Era of time that inspires your style: 1940s.

Film or movie that inspired your style: “Anything Fred Astaire and Ginger Rogers.”

Favourite style blogger or influencer: Like to Know It.

What do you read online for style: Everything.

Favourite print magazine: InStyle.

Coffee table book: Art Deco by Eva Weber.

Last great read: “My son’s grade 4 journal. I pulled it out for his grad party in June. Great memories through the eyes of an eight year old.”

Favourite book of all time: The Wealthy Barber.

Favourite local restaurant:Asteras in Nanaimo — the best Greek food ever!”

Favourite cocktail/wine:Empress Gin (distilled in Victoria in this magnificent blue colour) with tonic.”

Favourite flower: Purple Sweet Peas.

Favourite city to visit: Doesn’t get better then Victoria.

Favourite hotel:The Empress in Victoria…love the history and glamour.”

Favourite app: Instagram. Favourite place in the whole world: Home. Favourite movie: The Sixth Sense.

Favourite thing to do on my day off or not working: “Work in my yard and dream up my next project.”

BeautyBeauty tipsBooksDana WrightEmpress GinFashionHome decorInterior designIzabel Kazenbroot-GuppyKatherine SunaLa-Z-BoyLifestyleMakeupReading,

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Carihi Fly Fishing Club is touted as an example of incorporating the outdoors into the education curriculum in SD72. Photo submitted.
SD72 schools and educators embrace outdoor education and learning outdoors

The Campbell River School District has embraced the movement to incorporate nature… Continue reading

North Island-Powell River MP Rachel Blaney has spoken out about some veterans losing their Dimished Earning Capacity income. (Mike Davies/Campbell River Mirror photo)
Blaney pens letter to minister about veteran supports

Concerned about veterans losing some income

Two of the weapons seized in a Nov. 8 traffic stop in Black Creek. Photo supplied by RCMP
RCMP seize guns, drugs in Black Creek traffic stop

Two arrested in connection with incident

The Island Aurora arrived in Port McNeill on Sunday, June 14. (Gaby Wickstrom Facebook photo)
BC Ferries to trial two-ship service on Campbell River – Quadra Island route

BC Ferries’ newest vessel, Island Aurora, will sail on the Campbell River… Continue reading

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. records deadliest day of pandemic with 13 deaths, 738 new COVID-19 cases

Number of people in hospital is nearing 300, while total cases near 30,000

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

FILE - This May 4, 2020, file photo provided by the University of Maryland School of Medicine, shows the first patient enrolled in Pfizer's COVID-19 coronavirus vaccine clinical trial at the University of Maryland School of Medicine in Baltimore.  Pfizer announced Wednesday, Nov. 18, 2020, more results in its ongoing coronavirus vaccine study that suggest the shots are 95% effective a month after the first dose. (Courtesy of University of Maryland School of Medicine via AP, File)
VIDEO: B.C. planning for the rollout of COVID-19 vaccines in the first weeks of 2021

The question of who will get the vaccine first relies on Canada’s ethical framework

This undated photo issued by the University of Oxford shows of vial of coronavirus vaccine developed by AstraZeneca and Oxford University, in Oxford, England. (University of Oxford/John Cairns via AP)
Canada can make vaccines, just not the ones leading the COVID-19 race

Canada has spent more than $1 billion to pre-order seven different developing COVID-19 vaccines

British Columbia Premier John Horgan speaks during an announcement about a new regional cancer centre in Surrey, B.C., on Thursday, Aug. 6, 2020. Horgan is set to introduce his NDP government’s new cabinet Thursday. THE CANADIAN PRESS/Darryl Dyck
Horgan’s NDP cabinet built to tackle pandemic, economic recovery, says former premier

Seven former NDP cabinet ministers didn’t seek re-election, creating vacancies in several high-profile portfolios

The COVID-19 test centre at Peace Arch Hospital is located on the building’s south side. (Tracy Holmes photo)
B.C. woman calls for consistency in COVID-19 post-test messaging

‘Could we just get one thing straight?’ asks Surrey’s Deb Antifaev

(File photo)
Alberta woman charged after allegedly hitting boy with watermelon at Okanagan campsite

Police say a disagreement among friends at an Adams Lake campsite turned ugly

Most Read