Dogwood Pet Mart has been wearing its heart on its sleeve.
Over the past month, brightly coloured red paper hearts have been plastered all over the store’s front windows in a show of support for the SPCA.
The hearts were purchased by the pet store’s customers for $1 and then put on display with the donor’s name on them as part of the SPCA’s Loonies for Love fundraiser. The campaign, which took place throughout the month of February, is just one of Dogwood Pet Mart owner Gregory Janicki’s recent efforts to pull in money for the Campbell River SPCA.
“Dogwood Pet Mart has always been huge supporters of the Campbell River SPCA, Gregory and his team are always going above and beyond to help fundraise for the animals in our community,” says Stephanie Arkwright, manager of the Campbell River SPCA branch. “Dogwood Pet Mart is extremely involved in the community and are an amazing bunch of people. Every year Dogwood Pet Mart has participated (in Loonies for Love) and have beat their previous years’ totals.”
Aside from Loonies for Love, Dogwood Pet Mart raised $1,545 snapping pet photos with Mrs. Claus in December and on Feb. 24, the store participated in National Cupcake Day, raising $565 for the SPCA in the midst of a snow storm.
“Over the past three months, Dogwood Pet Mart has raised over $2,800 for the Campbell River SPCA,” Arkwright says, which includes $710 raised through Loonies for Love.
Other businesses that participated in Loonies for Love include Campbell River Pet Centre, Campbell River Veterinary Hospital, and the Merecroft Veterinary Clinic which raised a combined $180.
Many businesses participated in the effort including RH Printing which donated all of the printed materials, such as the posters and the hearts.