Phone app connects driver and passenger in ride sharing systems. (Wikimedia Commons)

Ride-share pioneer drives up quietly to B.C. battleground

Lyft approaches B.C. without Uber bombast, eyes small towns

Ride-hailing pioneer Lyft has made its first move outside the U.S. with service in Toronto, and it approaches B.C. with an effort to cool the political battle over the taxi monopoly that has carried on past the spring election.

The NDP minority government has backed away from its election promise to introduce ride-hailing service by the end of 2017, prompting opposition MLAs to label Transportation Minister Claire Trevena the “minister of taxis” for stalling an update of B.C.’s regulations.

RELATED: Pre-election promise to introduce ride sharing

Uber has made most of the headlines in Metro Vancouver, signing up drivers and sparking accusations it wants to set prices below Passenger Transportation Board rates for the last big city in North America without ride-hailing services. Vancouver-based Flok and other startups are working around what amounts to a taxi monopoly with many complaints of poor service.

Chelsea Wilson, Lyft senior policy communications manager, visited Victoria last week. In an interview with Black Press, she stressed the company’s strategy to extend the options available to city dwellers.

“We don’t see ourselves as competing with any existing industry,” Wilson said. “We view it as competing with personal car ownership. And we believe we complement and supplement the existing options of the city, whether that’s taxis or transit.”

While big cities can have a variety of traditional and smartphone-based options, Lyft has moved on since it started in 2012 to include smaller communities.

“We just moved in the States from launching city by city to turning on entire states,” Wilson said. “That means we have coverage in dense urban centres but also more rural areas, and it’s a service that operates very well in rural areas. It’s not a full-time job for most people. Eighty per cent of our drivers drive 15 hours a week or less.”

Like other services, Lyft is emphasizing its safety measures, including background checks for drivers and GPS tracking of cars so people can track the movements of friends and relatives using the service.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

RCMP
Routine police patrol comes across drug deal in downtown Campbell River

A RCMP officer on a routine patrol noticed an apparent drug deal… Continue reading

The Island Aurora, a new hybrid-electric vessel built in Romania joined the BC Ferries fleet in June. (BC Ferries)
Island Aurora trial on Campbell River to Quadra ferry route to run Dec. 3-5

BC Ferries’ newest vessel, Island Aurora, will sail on the Campbell River… Continue reading

COVID-19. (Image courtesy CDC)
Discovery Harbour outbreak declared over

Island Health says no new cases developed at Campbell River long-term care home

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation at the legislature, Nov. 30, 2020. (B.C. government)
Hockey team brought COVID-19 back from Alberta, B.C. doctor says

Dr. Bonnie Henry pleads for out-of-province travel to stop

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Victoria’s Royal Jubilee Hospital took in two COVID-19 patients from Northern Health as part of a provincial agreement. (Black Press Media file photo)
Victoria hospital takes in two COVID-19 patients from Northern Health

Royal Jubilee Hospital takes patients as part of provincial transport network

B.C. Premier John Horgan on a conference call with religious leaders from his B.C. legislature office, Nov. 18, 2020, informing them in-person church services are off until further notice. (B.C. government)
B.C. tourism relief coming soon, Premier John Horgan says

Industry leaders to report on their urgent needs next week

Natalie MacMaster and Donnell Leahy are inviting audiences into their home for ‘A Celtic Family Christmas’. (Submitted)
Natalie MacMaster coming to you through Cowichan Performing Arts Centre

Here’s your chance to enjoy the famed fiddler in an online show with her husband Donnell Leahy.

An RCMP cruiser looks on as a military search and rescue helicopter winds down near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
B.C. Mountie, suspect airlifted by Canadian Armed Forces from ravine after foot chase

Military aircraft were dispatched from Comox, B.C., say RCMP

An 18-year old male southern resident killer whale, J34, is stranded near Sechelt in 2016. A postmortem examination suggests he died from trauma consistent with a vessel strike. (Photo supplied by Paul Cottrell, Fisheries and Oceans Canada)
“We can do better” — humans the leading cause of orca deaths: study

B.C. research reveals multitude of human and environmental threats affecting killer whales

Most Read