The Discovery Islands (like Quadra Island

Remote coastal regions to get marine marketing boost

The next phase of the BCOBTA’s work will enhance marketing for the Broughton Archipelago, Discovery Islands, and Vancouver Island West

Small and remote coastal regions can prepare for a boost in tourism with the development of a collaborative marine tourism marketing and product venture.

With funding from the Island Coastal Economic Trust, the BC Ocean Boating Tourism Association (BCOBTA) is entering into the third phase of its multi-year marketing program.

The AhoyBC.com website is a central component of this program. The site is a complete resource for marine tourists, offering everything from self-directed circle tour options to information on charters, west coast Aboriginal culture, marine parks, and more.

The next phase of the BCOBTA’s work will enhance marketing for the Broughton Archipelago, Discovery Islands, and Vancouver Island West. These remote sub-regions are less-frequented by marine tourists and boaters, yet account for one-third of all BC ocean boating tourism revenue. Marketing efforts will include more detailed content for trip planning, attendance at boating shows and sending a video crew and travel writer to the Discovery Island region.

“The economic impact of marine tourism is huge, and even more so in remote regions and communities,” explained David Mailloux, Chair of the BCOBTA. “Even though most boaters stay in the Salish Sea, those that venture to the remote sub-regions spend more because trip length is longer, party size is larger, and boats are bigger.”

The Island Coast Economic Trust is contributing $14,400 to the jointly-funded $37,600 project to focus marketing efforts specifically on those remote regions. Enhanced community profiles, regional showcases and a presence at consumer shows are just some of the elements of the overall marketing effort.

“In 2014, marine tourists directly spent $68 million in those three sub-regions alone, and the forecasts from the BCOBTA show that this project could generate a further $12 million over the next five years,” said ICET Chair Phil Kent. “Those numbers are significant, and that’s why we are eager to see this effort get underway.”

The Enhanced Marketing Project is expected to be complete by spring 2017.

 

About the Island Coastal Economic Trust

 

The Island Coastal Economic Trust is a $50 million fund established in 2006 by the Government of British Columbia to help diversify the economies of central and northern Vancouver Island and the Sunshine Coast.

ICET is guided by a Board of Directors and two Regional Advisory Committees which include more than 50 locally elected officials and MLAs and five appointees. This exceptional team of leaders collaborates to set regional priorities and build vital multi-regional networks.

Through a community-centred decision-making process, ICET has approved $49 million for over 160 economic infrastructure and economic development readiness projects on the Island and Sunshine Coast since implementing its grant program in 2007. ICET investments have generated over $278 million in incremental funding into the region.

A full overview of ICET can be found at www.islandcoastaltrust.ca

Just Posted

Limits on chinook sport fishing to cause economic ripple effect in Campbell River

DFO says policy needed to prevent collapse of wild stocks, but concerns raised about economic impact

Clothesline Project in Campbell River is a choir of voices raised against abuse

‘It brings up a lot of emotions for people and starts the conversation about violence against women’

Fisheries Department announces conservation measures to protect chinook in B.C.

Urgent protection measures include closure of a commercial fishery involving seven endangered stock

Community invited to discuss root causes of drug use in Campbell River

Draft report looks at current and historical drivers of substance use

VIDEO: Campbell River condo owners rear salmon fry for release into the sea

Salmon enhancement project made possible with donations from local companies and organizations

UPDATE: Four victims identified in deadly Penticton shooting spree

John Brittain, 68, faces three counts of first-degree murder and one count of second-degree murder

Prince George sweeps to first-ever BC Hockey League crown

Spruce Kings beat Vernon Vipers 3-1 in the Okanagan Wednesday for 13th straight playoff win

Hwang’s first MLS goal lifts Whitecaps to 1-0 win over LAFC

Vancouver picks up first victory of season

Child-proof your windows ahead of warm weather: B.C. expert

Fifteen children were taken to BC Children’s Hospital for falls in 2018

B.C. trucker pleads guilty to lesser charges in fatal Manitoba crash

Gurjant Singh was fined $3,000 and given a one-year driving prohibition.

Study links preschool screen time to behavioural and attention problems

The research looked at more than 2,400 families

Island man guilty of child porn charges, Crown alleges 250,000 images

Psychiatric assessment requested by Crown, sentencing to be set June 4 in Nanaimo court

More than $100,000 raised for family of professional skier who died near Pemberton

Dave Treadway leaves behind his pregnant wife and two young boys

BC SPCA asks public for donations after puppy caught in trap

The puppy’s medical bills are expected to amount to more than $4,600

Most Read