This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Chinook fishery not ‘closed’ in area is message from guides

Conservative MP Calkins comes to Campbell River hear fishing stakeholders’ concerns

UPDATE: Fire crews suppress smouldering fire on Highway 19 north of Campbell River

Wildfire reached .25 hectares, according to BC Wildfire Service

Strathcona Regional District won’t cover director’s court costs

Case was concluded June 10, with lawyer saying clients were put up to launching petition

Intertidal walk looks at life on the reef in Campbell River

Biologist Sandra Milligan has been leading walks for 13 years

Residents welcomed to new Habitat for Humanity homes in Campbell River

New homeowners received keys during ceremony at affordable housing development

VIDEO: ‘Avengers: Endgame’ to be re-released with new footage

‘Avatar’ holds global box office record at $2.788 billion, while ‘Endgame’ stands at $2.743 billion…

B.C. teen killed by falling tree near Victoria

Second youth also injured in freak incident during field trip at Camp Barnard near Sooke

Elias Pettersson wins Calder Trophy as NHL’s top rookie

Vancouver forward first Canuck to win award since Pavel Bure in 1992

FVRD chair calls B.C. incineration plan for Philippines waste ‘disturbing’

Metro Vancouver ‘uniquely capable’ of safely disposing of waste coming back to Canada, say officials

VIDEO: Acknowledging skeptics, finance minister vows to build Trans Mountain project

Bill Morneau said he recognizes ‘huge amount of anxiety’ in Calgary over future of oil and gas sector

Shovels could be in the ground on Trans Mountain by September, CEO says

Ian Anderson points to weeks likely required for NEB to reinstate 2016 regulatory record

Scorpion gives birth after hitching ride in B.C. woman’s luggage

A Vancouver woman inadvertently brought the animal home from a trip to Cuba

RCMP allows officers to grow beards

Members can now wear beards and goatees, as long as they’re neatly groomed

Girl, 10, poisoned by carbon monoxide at B.C. campsite could soon return home

Lucille Beaurain died and daughter Micaela Walton, 10, was rushed to B.C. Children’s Hospital on May 18

Most Read