Millennials more likely to attend Remembrance Day ceremonies: poll

Canadians between 18 and 34 are the ones most likely to pay their respects in person

A new survey suggests millennials are leading a gradual resurgence of interest when it comes to attending Remembrance Day ceremonies.

The poll conducted by Ipsos on behalf of Historica Canada found that 29 per cent of respondents plan to attend a ceremony to honour fallen soldiers on Nov. 11, up three per cent from last year and marking a return to recent highs established in 2015.

VIDEO: Canadian veterans fight to reinstate lifelong pensions

But the online survey suggests Canadians between 18 and 34 are the ones most likely to pay their respects in person.

The poll found 37 per cent of millennial respondents planned to attend a ceremony, well ahead of the 29 per cent of baby boomers over age 55 who were surveyed.

Just 23 per cent of survey participants aged between 35 and 54, classed as members of generation X, expressed an intention of going to an official ceremony.

Historica Canada says the surge in interest in attending Remembrance Day ceremonies may be the result of increased efforts to share veterans’ stories in schools and other public spaces, exposing younger generations to real-life accounts of time in combat.

Historica Chief Executive Officer Anthony Wilson-Smith said veterans relaying the horrors of war in person in Canadian schools, or sharing their anecdotes in online archives, have had a chance to make an impression on a demographic that often gets a “bad rap.”

Wilson-Smith said both the survey results and his own experience suggest millennials are engaged and patriotic, adding that ready access to information beyond Canada’s borders may also play a role.

“We’re more aware of our place in the world, and that translates into greater appreciation of sacrifice in a global context,” he said in a telephone interview.

The survey found that 73 per cent of participants have heard directly from veterans at some point in their lives.

Of those, 43 per cent said their exposure came either through a school presentation or through watching an archived account on film or online. Just 30 per cent said their interaction stemmed from conversation with a veteran they personally know.

Shifting demographics may also be driving the gradual rekindling of interest in Remembrance Day ceremonies, which appeared to hit a low back in 2008 when only 16 per cent of respondents to a survey held at the time indicated plans to attend one.

“We do see that very often, those who have come here from other countries have a greater appreciation for the values of this country and the things that people have gone through,” he said. “Because they come from countries, sometimes, that are war-torn themselves. They’re grateful for this peaceful environment here, but also how it came to be that way.”

Numbers from the Ipsos survey suggested, however, that plans to attend a ceremony did not necessarily equate with intentions of wearing a traditional red poppy.

Seventy per cent of millennial poll participants planned to don one compared to 72 per cent of gen X respondents and 88 per cent of those from the baby boomer bracket.

The survey of 1,003 Canadians was conducted online between Oct. 24 and Oct. 26. The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.

Michelle McQuigge , The Canadian Press

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Campbell River Hospice Staff practice Reiki with a client at the hospice. Photo supplied by Campbell River Hospice Society.
Campbell River Hospice Society holds fundraiser raffle

Two draws per week until mid-February

Lyric John-Cliffe and Cory Cliffe sing a traditional Laichkwiltach canoe song by the Campbell River Estuary. Photo by Binny Paul/Campbell River Mirror
Passing the baton of environmental stewardship to seven generations on a Vancouver Island estuary

Coastal guardian watchman Cory Cliffe from Wei Wai Kum First Nation and niece Lyric John-Cliffe talk about conservation and traditional knowledge

Mayor Andy Adams receives the First Poppy for 2020 from Campbell River Legion Branch 137 Vice-President Alain Chatigny CD. The annual Poppy Campaign officially starts Oct. 30. Photo submitted
Poppy Campaign kicks off Oct. 30

Mayor Andy Adams received the First Poppy for 2020 from Campbell River… Continue reading

RCMP. (Phil McLachlan - Black Press Media)
RCMP caution about sharing intimate images

Images are hard to take down once posted, warn RCMP

The Campbell River Chapter of Cystic Fibrosis Canada held a successful fundraiser on the weekend, Quest4CF. The scavenger hunt on wheels raised more than $15,000. Photo by Erin Wallis
Campbell River’s Quest 4 CF a big success in its first go-round

Event raised funds for cystic fibrosis awareness and research

FILE – People wait in line at a COVID-19 testing facility in Burnaby, B.C., on Thursday, August 13, 2020. THE CANADIAN PRESS/Darryl Dyck
167 new COVID-19 cases, 1 death recorded as B.C. enters 2nd wave

Three new healthcare outbreaks also announced

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Nanaimo RCMP are asking for the public’s assistance in locating Michael Leighton, who is wanted on 11 warrants on Vancouver Island and is a suspect in a recent break, enter and theft in Nanaimo. (Photos submitted)
RCMP looking for break-and-enter suspect with 11 warrants on the Island

Nanaimo RCMP say Michael Leighton a suspect in theft of pistol and $40,000 worth of coins

This 2020 electron microscope image made available by the National Institute of Allergy and Infectious Diseases shows a Novel Coronavirus SARS-CoV-2 particle isolated from a patient, in a laboratory in Fort Detrick, Md. THE CANADIAN PRESS/AP-NIAID/NIH via AP
At least 49 cases of COVID-19 linked to wedding in Calgary: Alberta Health

McMillan says the city of Calgary has recently seen several outbreaks linked to social gatherings

UBC geoscientists discovered the wreckage of a decades-old crash during an expedition on a mountain near Harrison Lake. (Submitted photo)
Wreckage of decades-old plane crash discovered on mountain near Harrison Lake

A team of Sts’ailes Community School students helped discover the twisted metal embedded in a glacier

The official search to locate Jordan Naterer was suspended Saturday Oct. 17. Photo courtesy of VPD.
‘I am not leaving without my son,’ says mother of missing Manning Park hiker

Family and friends continue to search for Jordan Naterer, after official efforts suspended

A bear similar to this black bear is believed responsible for killing a llama in Saanich on Oct. 19. (Black Press Media file photo)
Bear kills llama on Vancouver Island, prompting concerns over livestock

Officers could not track the bear they feel may not fear humans

Most Read