Meatless sausage being tested at Little Caesars across the U.S.

Impossible Supreme Pizza to be launched on Monday at 58 restaurants

Plant-based burger maker Impossible Foods is debuting its second product — meatless sausage crumbles — on Little Caesars pizza.

Little Caesars will start testing the Impossible Supreme Pizza on Monday at 58 restaurants in Fort Myers, Florida; Yakima, Washington; and Albuquerque, New Mexico. The $12 pizza also comes with mushrooms, caramelized onions and green peppers.

If the test goes well, Detroit-based Little Caesars could expand availability nationwide.

It’s already been a busy spring for meat substitutes. Earlier this month, Impossible Foods’ rival Beyond Meat debuted on the Nasdaq; its stock price has more than tripled since the IPO.

Burger King is testing an Impossible Whopper and could sell it nationwide by the end of this year. Tim Hortons announce this week that it’s testing a Beyond Meat breakfast sausage in Canada. Even U.S. meat producers like Tyson Foods are investing in plant-based meats.

Little Caesars approached Redwood City, California-based Impossible Foods earlier this year seeking plant-based meat for its pizzas. Impossible Foods developed the sausage with custom sweet Italian seasoning for Little Caesars.

So far, Impossible Foods isn’t selling the sausage anywhere else and hasn’t announced any plan to, spokeswoman Rachel Konrad said.

Impossible’s sausage is made in the same way as its burger. The company uses heme — the protein molecule that gives meat its juicy texture — from the roots of soy plants. Instead of harvesting it from individual plants, Impossible makes batches of heme by fermenting yeast that is genetically encoded with the soy plants’ DNA. To make “meat,” heme is mixed with other ingredients like soy protein, coconut oil and sunflower oil.

Konrad said the Impossible Sausage has a higher fat content than the Impossible Burger. It has no cholesterol, 17 grams of total fat, 17 grams of protein and 270 calories in a quarter-pound serving. By comparison, Johnsonville’s sweet Italian ground sausage has 80 mg of cholesterol, 26 grams of total fat, 20 grams of protein and 340 calories.

Impossible Foods was founded in 2011 and started selling its burgers to restaurants in 2016. They aren’t yet sold at grocery stores. The company has raised more than $750 million in multiple rounds of funding from investors including Bill Gates, Serena Williams, Trevor Noah and Jay-Z.

Dee-Ann Durbin, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19 gives B.C. First Nation rare chance to examine tourism’s impact on grizzly bears

With 40 infrared cameras deployed in Kitasoo-Xai’Xais territory, research will help develop tourism plan with least impact on bears

Weekly RCMP update: Bike thefts and persistent driving while prohibited

Campbell River RCMP detachment seeing bicycle theft as an ongoing concern

Over 21 Campbell River tourism businesses benefit from resiliency program

Vancouver Island Tourism Resiliency Program is helping businesses pivot and adapt to the COVID-19 imposed changes in industry

NIC online marine training accessed by mariners across the country

NIC was among the first post-secondary schools to receive approval for digital marine courses

Search for missing hiker suspended once again

Search for Laurence Philippsen was revived over the weekend after new information was received

21 new COVID-19 cases confirmed in B.C. as virus ‘silently circulates’ in broader community

Health officials urge British Columbians to enjoy summer safely as surge continues

Tough time for tree fruits as some B.C. farm products soar

Province reports record 2019 sales, largely due to cannabis

Mirror business directory and map

If you’d like to be added to the list, shoot us an email

‘Let’s all do a self-check’: Okanagan mayor reacts to racist vandalism targeting local family

Home of Indo-Canadian family in Summerland was targeted on evening of July 13

Province agrees to multimillion-dollar payout for alleged victims of Kelowna social worker

Robert Riley Saunders is accused of misappropriating funds of children — often Indigenous — in his care

Feds fund safe drug supply pilot program for Cowichan

The opioid overdose crisis continues to be one of the most serious public health crises

B.C. businessman David Sidoo gets 3 months behind bars for college admissions scam

Sidoo was sentenced for hiring someone take the SATs in place of his two sons

PHOTOS: Inside a newly-listed $22M mega-mansion on ALR land in B.C.

The large home, located on ALR land, is one of the last new mansions to legally be built on ALR land

Thousands of dollars in stolen rice found in B.C. warehouse

Police raid seizes $75,000 in ‘commercial scale’ theft case

Most Read