Blue Grouse’s winemaker led the initiative, but it would not have been possible without the enthusiastic co-operation of every winery and grape grower in the valley (Citizen file)

‘Made in the Cowichan Valley’ coming to a wine bottle near you

Cowichan Valley has the honour of being the first sub-GI outside of the Okanagan

Buyers across the province will soon be able to pick up a bottle of wine marked as from the Cowichan Valley thanks to a new sub-geographical designation now officially being recognized under B.C. law.

“Officially recognizing the Cowichan Valley as a distinct and unique wine grape-growing region in B.C. is a testament to the hard work, passion and dedication of the many local entrepreneurs and staff in the wine industry,” said Sonia Furstenau, MLA for Cowichan Valley. “This is a well-deserved accomplishment for all those involved in producing exceptional wines and memorable winery experiences.”

According to a press release issued Friday morning, “defining geographic zones on wine labels connects consumers with the unique geographic area the grapes are grown and the wine is made in and increases exposure to the region for both wine and tourism businesses.”

The Cowichan Valley sub-GI is roughly defined as the area between the Cowichan watershed, the eastern coastline from Mill Bay to Maple Bay and the western area of Cowichan Lake.

“The Cowichan is home to family-owned and operated wineries and grape growers who have been part of the valley for generations,” said Lana Popham, Minister of Agriculture. “They take pride in the wines they produce and recognizing their hard work, skills and growing reputation on the B.C. and international stage is overdue. They make great wine in the Cowichan from the grapes grown in the valley, and the designation both respects and promotes that.”

The Cowichan Valley has the honour of being the first sub-GI outside of the Okanagan and joins the Golden Mile Bench, Naramata Bench, Okanagan Falls and Skaha Bench in the Okanagan Valley.

“The newly announced Cowichan Valley sub-GI recognizes our unique terroir and solidifies Vancouver Island’s position as an up-and-coming wine destination,” said Blue Grouse Estate Winery owner Paul Brunner. “Bailey Williamson, Blue Grouse’s winemaker, led the initiative, but it would not have been possible without the enthusiastic co-operation of every winery and grape grower in the valley. We are proud to be part of such a cohesive group of wine lovers and look forward to being part of an exciting future.”

Tourism Cowichan’s Jill Nessell said now Cowichan can rightfully recognized as a top-quality wine-producing region.

“Wine enthusiasts can now add Cowichan as an area to explore wines produced with this unique terroir. While the award-winning wines and beautiful vineyards draw thousands of visitors to Cowichan every year, it is the extraordinary people behind the wines that create memorable wine-tasting and tour experiences for locals and visitors from across the globe,” she said.

It’s about time Cowichan is recognized for its efforts, said Miles Prodan, president of the BC Wine Institute.

“Having Cowichan Valley officially recognized as a distinct and unique wine grape growing region in B.C. is testament to the maturity of the wine growers and producers in the region,” he said. “To put it simply, when you now see Vancouver Island, Cowichan Valley, BC VQA (Vintners Quality Alliance) on a bottle, it is your guarantee that you’re sipping a wine that is 100% grown and made in this particular terroir of British Columbia.”

BC Winecowichan valley

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Telus representative Doug Anastos (top left) and SitePath Consulting Ltd.’s consultant Brian Gregg (top right) present to the SRD board, including CAO David Leitch (bottom left) and Cortes Island director Noba Anderson, on Jan. 13, 2021. Photo courtesy SRD/Youtube
Improved wireless connection for Quadra, Cortes pitched to SRD

Idea includes new towers at various locations on islands

Eva Xu (left) and Joanne Moon (right) presents Campbell River Hospital Foundation executive director Stacey Marsh (centre) with a $1,476 cheque to go towards the new mammography machine at the hospital. Photo supplied by Campbell River Hospital Foundation.
Gourmet Essentials donates nearly $1,500 to Hospital Foundation

Machine will cut wait times for mammogram results

Robbie Burns Day will be celebrated a little differently this year, but celebrated it will be as the Tidemark Theatre presents a live virtual celebration that will be available for ticketholders to view for three days. Black Press File Photo
Tidemark Theatre presents Burns Night 2021: The Bard & His Ballads

A tale of whisky and haggis, and of how Robbie Burns would emerge as a champion for the common man

Everett Bumstead (centre) and his crew share a picture from a tree planting location in Sayward on Vancouver Island from when they were filming for ‘One Million Trees’ last year. Photo courtesy, Everett Bumstead.
The tree planting life on Vancouver Island features in new documentary

Everett Bumstead brings forth the technicalities, psychology and politics of the tree planting industry in his movie

Bill Reekie and his then-four-year-old granddaughter Lily. Photo contributed
Alzheimer’s – the Unplanned Journey

By Jocelyn Reekie Special to the Mirror “January is Alzheimer’s Awareness Month… Continue reading

Syringe is prepared with one of B.C.’s first vials of Pfizer vaccine to prevent COVID-19, Victoria, Dec. 22, 2020. (B.C. government)
B.C.’s COVID-19 caseload stays steady with 465 more Tuesday

No new outbreaks in health care facilities, 12 more deaths

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(Pixabay photo)
VIDEO: Tip to Metro Vancouver transit police helps woman 4,000 km away in Ohio

Sgt. Clint Hampton says transit police were alerted to a YouTube video of the woman in mental distress

A woman types on her laptop in Miami in a Monday, Dec. 12, 2016, photo illustration. THE CANADIAN PRESS/AP/Wilfredo Lee
British Columbia government lax on cybersecurity practices, auditor reports

The audit did not highlight a specific threat, but it found breaches in cybersecurity are increasing globally

A water taxi at Victoria’s Fisherman’s Wharf. (Black Press Media file photo)
Man arrested after stolen water taxi raced up Victoria’s Gorge Waterway

Man is facing recommended charges of over $5,000 after leading police on marine chase

A mattress on fire gutted the second floor hallway at Town Park Apartments C-block Jan. 17. (Port Hardy Fire Rescue images)
‘Suspicious’ Port Hardy apartment fire could keep tenants out of their homes for months

A burning mattress created smoke and heat, causing several tenants to jump from windows

Cranbrook Food Bank coordinator Deanna Kemperman, Potluck Cafe Society executive director Naved Noorani and Sunshine Coast Community Services Society executive director Catherine Leach join B.C.’s new Municipal Affairs Minister Josie Osborne on a video call about B.C. gaming grants, Jan. 19, 2021. (B.C. government)
B.C. gaming grants reorganized for COVID-19 priorities

Minister highlights community kitchens, food banks

(Pixabay photo)
‘Cocaine bananas’ arrive at Kelowna grocery stores after mix up from Colombia: RCMP

Kelowna RCMP recently concluded an international drug investigation after finding cocaine in local grocers’ banana shipments in 2019

A new video from NCCIH and BC Northern Health titled ‘Healing in Pandemic Times: Indigenous Peoples, Stigma and COVID-19’ was animated by Joanne Gervais. (Photo Provided By: NCCIH Archives)
VIDEO: Stigma against Indigenous people is a ‘social sickness’

A new short animated video is aiming to educate the public on the stigmatization

Most Read