Forever 21 was the target of anger on Twitter this week after sending diet bars with online orders. The company was accused of targeting their customers who’d ordered from the brand’s plus-sized collection. (Photo by Mike Mozart/Flicker)

Customers voice outrage after Forever 21 sends diet bars out with online orders

The clothing company sent Atkins diet bar samples with online orders packages

The clothing store Forever 21 received an outpouring of hate on social media this week after many Twitter users spoke out after finding Atkins diet bar samples in their online order packages.

Many of the tweets included photos of the unsolicited lemon flavoured bar. It’s packaging boasted that it contained one gram of sugar and that it the bar suits a “low carb lifestyle.”

Initially the clothing brand was accused of targeting their customers who’d ordered from the brand’s plus-sized collection.

One person who received the diet bar said they’d ordered new jeans from the plus-size collection as they’d gone down from a size 24 to an 18. They were shocked to have received the diet bar with their order.

“What are you trying to Tell me Forever 21?” @MissGirlGames asked in their tweet. “Do you give these to non-plus size women as well?”

Not everyone found an issue with the diet bar samples. Some came to the clothing company’s defence and pointed out that they’d received the diet bar with their online orders from Forever 21’s other collections too.

One Twitter user, @TheNailasaurus, replied to @PinkMiggitKat’s angry tweet and said that while they don’t agree with the company soliciting diet bars, they don’t think the outrage was warranted.

“Obviously this brand has paid for this legit form of marketing for their product to go in every F21 order. It has zero to do with what size clothes you ordered,” said @TheNailasaurus.

@PinkMiggitKat responded saying that no matter the intention, the bars shouldn’t have been sent with clothing as it could have a negative effect on people with eating disorders.

Others agreed that the diet bars could have a harmful effect on those who received them.

“[It’s] completely catching customers off guard with [a] distasteful implied message to lose weight,” wrote @bronze_bombSHEL in a tweet.

Forever 21 issued a statement later in the week saying that the bars were indeed sent with all orders, not just those form the plus-size collection. The company occasionally sends “free test products” from third party companies to their customers, they wrote in the statement.

Twitter user @bitchenboutique tweeted that the company saying the bars were sent to everyone doesn’t regulate the situation because they feel it sounds like the company is saying everyone needs to lose weight.

The company’s statement went on to say the bars won’t be sent out anymore and that sending them was an “oversight.”

“We sincerely apologize for any offence this may have caused,” they wrote.


@devonscarlett
devon.bidal@saanichnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Two dead in accident north of Campbell River

Highway closed in both directions

2019 FEDERAL ELECTION: Meet the candidates for the North Island-Powell River riding

In an effort to inform the North Island-Powell River riding constituents, we… Continue reading

PHOTOS: Spirit of Terry Fox lives on in Campbell River

Community turns out for annual run in Fox’s honour

New initiative challenges Campbell Riverites: ‘Don’t walk in the hallways’

Physical literacy is the foundation upon which healthy living is built … and it’s important to practice

Campbell River’s POTA is looking forward to an artsy autumn

Group’s major fundraiser and extravaganza hits Tidemark Theatre Oct. 5

VIDEO: Vancouver Island mayor details emergency response after fatal bus crash

Sharie Minions says she is ‘appalled’ by condition of road where bus crashed

Federal party leaders address gun violence after weekend shooting near Toronto

One teen was killed and five people injured in the shooting

Scheer makes quick campaign stop in Comox

Conservative leader highlights tax promises early in campaign

Conservatives promise tax cut that they say will address Liberal increases

Scheer says the cut would apply to the lowest income bracket

B.C. VIEWS: Cutting wood waste produces some bleeding

Value-added industry slowly grows as big sawmills close

Fewer trees, higher costs blamed for devastating downturn in B.C. forestry

Some say the high cost of logs is the major cause of the industry’s decline in B.C.

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

Most Read