Turning player against her teammates is ugly

The firm is buying social license in its deal to sponsor eight Vancouver Island Riptide youth elite soccer team

Marine Harvest needs to rein in the soccer bullies. Turning Freyja Reed’s teammates against her is just ugly.

In hopes of improving its wild-salmon-killer image, the firm is buying social license in its deal to sponsor eight Vancouver Island Riptide youth elite soccer teams.

Freyja, 14, believes fish farming is harmful and she balked at the MH logo on her uniform, the changing of all team names to ‘Marine Harvest Riptide’ and selling MH fish-farm salmon as a fundraiser. If one of the teams wins the provincials, the Marine Harvest team name will be on the cup and in all the media. She doesn’t want to win a trophy with that name attached.

The story of the Riptide Steering Committee forbidding Freyja and her mother from criticizing the Marine Harvest deal went viral. So, the Committee suspended all activities for Freyja’s U15 team and technical training for all Riptide teams. Angry Riptide parents (not recognizing the manipulation) ripped into Freyja and her mom, blaming them for the suspension and loss of training.

The Marine Harvest name is now associated with muzzling free speech, trying to push Freyja out of the team, and the use of intimidation and hate as tools to achieve a corporate goal, crushing a girl’s dreams and friendships.

Riptide officials are doing Marine Harvest’s dirty work. Suspending the whole team and all training was clearly designed to turn teammates against Freyja. How vindictive. How cruel. And Marine Harvest’s inaction to rein in Riptide strongly suggests the company is complicit.

Clearly this is not what Freyja wanted. But in showing such strength and resolve, standing up to this corporation and its fawners, she is inspiring. And, she’s revealed Marine Harvest’s true sponsorship colours: it’s about profit, not people.

Jamie Bowman


Just Posted

Stone re-joins Campbell River Storm as head coach/GM

Spent half of last season with the BCHL Surrey Eagles

Removal of old Elk Falls parking lots underway

Already replaced by the new access to the suspension bridge

Campbell River city council won’t support cannabis license, citing First Nation opposition and ‘at-risk youth’ nearby

The third application to come before council is the first to be denied city support

Former Campbell Riverite reaches Everest summit

Clayton Matthews’ team got to the top of the world earlier this week

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Serious crash scatters pylons, closes highway lanes on mid Island

Crash happened at 1 a.m. Wednesday on the Trans-Canada Highway in Nanaimo

Raptors beat Bucks 120-102 to even series at 2-2

Lowry pours in 25 as Toronto moves within two games of NBA Finals

Body of missing snowmobiler recovered from Great Slave Lake

Police confirm the body is that of one of three missing snowmobilers

Christmas morning burglar sentenced on Vancouver Island

Justin Redmond Feusse, 20, sentenced to 240 days in jail for Dec. 25 break-and-enter

So, do you know ‘Dave from Vancouver Island’?

Ontario man searching for fellow he travelled with in Europe 50 years ago

Toddler seriously injured after falling from Okanagan balcony

RCMP are investigating after a two-year-old boy fell from the balcony of an apartment in Kelowna

Cost jumps 35% for Trans-Canada Highway widening in B.C.

Revelstoke-area stretch first awarded under new union deal

Is vegan food a human right? Ontario firefighter battling B.C. blaze argues it is

Adam Knauff says he had to go hungry some days because there was no vegan food

Most Read