The city is moving in a new direction when it comes to marketing itself. It’s new brand was on display at this year’s Canada Day parade.

Rivercorp is no more as Campbell River council dissolves former economic function

City council officially dissolved the city’s former economic development arm, Rivercorp, Monday night following the model’s failure to deliver the results many expected.

At Monday’s council meeting, Coun. Charlie Cornfield, who was on council at the time Rivercorp was created, said he was sad to see what had become of his council’s hard work but added he’s pleased with the new direction the city is going in.

“As disappointed as I am to see the model that myself and council had supported and encouraged – it didn’t work the way we had intended – I have great faith in what we’re doing now. It’s working well,” Cornfield said. “It’s kind of sad to see but at the same time, we’ve turned to a new page and that’s really good to see.”

The current council made the decision in 2015 to move the city’s economic development function into City Hall operations. Rivercorp was widely criticized by the public for a lack of visible results during its last few years and a review of economic development was ordered by council shortly after it took office in December of 2014.

Freeman Mary Ashley took over the reins of Rivercorp as trustee while the transition took place.

Mayor Andy Adams said the city’s economic development services are now under the guidance of City Manager Deborah Sargent, with Economic Development Officer Rose Klukas reporting directly to Sargent.

Adams noted that Klukas’ office is next to his and to Sargent’s in City Hall.

“This helps with a lot of synergies that go on and opportunities for investors to come in and meet and greet and make those connections,” Adams said.

“We’ve set a new path and a new direction and I think it has been a very positive experience to date.”

Coun. Colleen Evans said she was happy to see council arrive at this point.

“This has been a key council priority. To get to the point today that we are almost there feels really good,” Evans said. “For me and many other council members this feels like a milestone that we are sitting here today, wrapping up a model that we’ve moved forward from.”

That model also includes a new tourism strategy which is in its beginning stages.

The city hired Destination Think earlier this year to revamp the system and create a new marketing strategy for the City of Campbell River.

Just Posted

Campbell River Fire Department douses truck fire on Inland Island Highway

A driver pulled over when the engine in his truck started smoking… Continue reading

High-speed internet connectivity for coastal communities one step closer to reality

Sub-sea fibre-optic cable will circle Vancouver Island and connect the North Coast to Vancouver

The Campbell River Festival of Films announces winter season line up

The Campbell River Festival of Films (CRFF) has unveiled its 2018 Winter… Continue reading

VIDEO: Orcas put on a show near Hornby Island

Louis Jobodin shares photos and video of his experience

‘Heavy-handed’ Campbell River bylaw amendment to get ‘tweaks’ before being passed

City looks to control invasives and noxious weeds by holding property owners accountable

B.C. cougar kitten rescued after mother struck by vehicle

Conservation Officers find home for young kitten found dehydrated and frostbitten near Williams Lake

Toronto man charged in double homicide

A 66-year-old man is charged with first-degree murder in disappearance of two Toronto men

Comox cannabis lab takes step forward towards reality

A former Comox Valley resident and current adjunct botany professor at UBC… Continue reading

Carpet bowlers have been excluded from BC 55+ Games and Canada 55+ Games

Gold medal carpet bowling winners not able to defend their titles in 2018

No crackdown, just education as BC Ferries’ enacts smoking ban

Fines and extra patrols not happening at this time as ban begins Monday

UPDATE: Police launch website for unsolved murder of 13-year old B.C. girl

IHIT say no one has been arrested or charged in connection with Marrisa Shen’s death

Rural B.C. students score visit with Canadiens netminder Carey Price

Two students from the Caiboo Chilcotin can hardly wait to meet hometown hero Carey Price in Montreal.

VIDEO: Elk parade on Vancouver Island is awesome sight

They’re out in force for a morning stroll. Check out some of Youbou’s famous elk.

North Delta’s Colton Hasebe named BC Children’s Hospital Foundation’s 2018 Champion Child

Colton takes the reins from 2107 Champion Child and Tsawwassen resident Taylin McGill

Most Read