The government is investing more than $280,000 to support marketing by provincial tourism sectors.
Shirley Bond, minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour made the announcement on Thursday.
“We want to ensure that Northern Vancouver Island has the opportunity to build on their success and continue to tell your story,” she said.
The investment is made through Destination BC’s Co-op Marketing Partnerships Program and will support a number of projects in Campbell River and other communities throughout the province. The enhanced marketing campaigns will promote saltwater fishing, freshwater fishing, sport fishing, ocean boating and diving.
The grants will be delivered by partnering with the BC Ocean Boating Tourism Association, Sport Fishing Institute, BC Fishing Resorts and Outfitters Association, Freshwater Fisheries Society of British Columbia, Tourism Harrison Hot Springs, Tourism Fernie, Nelson Kootenay Lake Tourism, Tourism Chilliwack, Fishing Highway 24, Tourism Port Hardy, Tourism Campbell River and the Dive Industry Association of BC.
It is expected that the additional investment will help draw more visitors to the Campbell River and surrounding communities. Tourism is one of B.C.’s largest industries, a key sector of the BC Jobs Plan and a significant job creator. The province enjoys a competitive tourism advantage thanks to diverse and scenic landscapes, world-class tourism products, excellent infrastructure, rich culture and geographic accessibility to visitors.
Destination BC is the Province’s crown agency for tourism marketing and is helping deliver on key actions under the provincial tourism strategy Gaining the Edge: 2015-18. They are an industry-led Crown corporation that works collaboratively with tourism stakeholders throughout the province to coordinate marketing at the international, provincial, regional and local levels.