THE CANADIAN PRESS/Nathan Denette

THE CANADIAN PRESS/Nathan Denette

Iconic Salvation Army fundraiser faces increased demand, challenges due to COVID-19

Charity says it has not seen an increase in demand like this for decades

The Salvation Army is launching its annual Christmas kettle drive facing what it says is a level of need not seen since the Second World War — even as COVID-19 makes fundraising more difficult.

The iconic red kettles will start appearing in malls, grocery stores and other establishments across the country on Monday as the Sally Ann seeks to raise $23 million this year to help Canadians in need.

Funds raised through the campaign remain in the community where they are donated, with the money going to pay for Christmas hampers, meals and clothing along with drug-recovery programs and training.

Salvation Army spokesman John Murray says that target is 10 per cent more than in previous years — even though the charity has received five times the normal number of requests for help since the pandemic began.

“We’ve not seen the increase in in demand for assistance like this since post-World War Two,” Murray said. “That’s incredible when we consider that.”

Even meeting that modestly increased fundraising target could be a challenge, however, as COVID-19 threatens to wreak havoc on the Salvation Army’s normal way of doing business.

That starts with great uncertainty around exactly how many kettles will actually be out in the community as pandemic-related lockdowns in different parts of the country keep malls and other businesses closed.

“I think of Manitoba where we’re not going to be able to have Christmas kettles out, at least until the middle of December,” he said. “There are parts and pockets of Quebec that’s the same way.”

The Sally Ann is also facing a potential shortage of volunteers as many of those who have typically helped the fundraising drive are older Canadians who are more at risk from COVID-19.

While the charity is providing volunteers with personal protective equipment as well as training to ensure they stay safe, Murray says the actual recruitment of Canadians to help is a challenge.

“The actual recruitment, we’re certainly concerned about that,” he said.

“Annually, we would put out about 2,000 kettle locations across Canada during the holiday season. It remains to be seen whether we’re going to be able to have all those kettle locations filled this year.”

The Salvation Army isn’t the only charity facing challenges; many have previously raised concerns about a lack of volunteers and dried up fundraising due to COVID-19 even as demand for help skyrockets.

The Sally Ann says there has been a 19-per-cent increase in the number of people visiting the charity this year because of delayed wages, while the number saying they are homeless has doubled since 2019.

Like many other organizations, it is hoping that Canadians unable to donate in person will do so online at FilltheKettle.com or by phone at 1-800-SAL-ARMY (1-800-725-2769).

Lee Berthiaume, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Charity and DonationsCoronavirusSalvation Army

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Island Aurora arrived in Port McNeill on Sunday, June 14. (Gaby Wickstrom Facebook photo)
BC Ferries to trial two-ship service on Campbell River – Quadra Island route

BC Ferries’ newest vessel, Island Aurora, will sail on the Campbell River… Continue reading

Group physical activities have been suspended at Campbell River facilities. File photo by Marc Kitteringham - Campbell River Mirror.
Group physical activities suspended at Campbell River sports facilities

Classes and programs suspended at Strathcona Gardens, Sportsplex and Community Centre

The North Island 9-1-1 Corporation (NI911) has supported local residents for 25 years. Black Press file photo
North Island 911 looks to change how they get funding

Three options to be decided upon in early 2021

B.C. will be testing its Alert Ready system on Nov. 25. Black Press Media file
Why some people don’t get emergency alert notifications

Province testing Alert Ready system on Wednesday

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. daily COVID-19 cases hits record 941 on Tuesday

Further restrictions on indoor exercise take effect

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

A fentanyl test strip is used at Vancouver Coastal Health in Vancouver, Tuesday, January, 21, 2020. The test strips will be made available to drug users to ensure that their drugs are safe and free of Fentanyl. THE CANADIAN PRESS/Jonathan Hayward
Drug overdoses lead to 5 deaths each day in October; drug toxicity continues to increase

COVID-19 crisis continues to exacerbate the overdose crisis

An employee of the Adventure Hotel was taken to hospital on Nov. 20 after she confronted a customer of Empire Coffee about not wearing a mask. File photo.
Nelson hotel employee suffers heart attack after being assaulted in anti-mask incident

An accountant at the Adventure Hotel is in hospital in Kelowna

Damien Smith, with father Thomas Smith, is “frozen” with joy as he watches a special message Deadpool star Ryan Reynolds recorded for Damien’s 9th birthday on Tuesday, Nov. 24, 2020. (Contributed)
Shuswap boy celebrates 9th birthday with family, community and Ryan Reynolds

People from around the world send birthday cards showing young Canoe resident he’s not alone

The Trenton Golden Hawks are changing their name and uniform for one game on Nov. 27 as they become the Trenton Snowbirds for one game to honour Capt. Jennifer Casey. Twitter photo
Hockey team honouring fallen Snowbird with Island connection

The Trenton Golden Hawks will become the Trenton Snowbirds for one game

(Ashley Wadhwani/Black Press Media)
Refuse to follow B.C.’s mask mandate? Face a $230 fine

Masks are now required to be worn by all British Columbians, 12 years and older

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

Most Read