FILE - In this March 13, 2019, file photo Facebook, Messenger and Instagram apps are are displayed on an iPhone in New York. Facebook co-founder Chris Hughes says it’s time to break up the social media behemoth. He says in a New York Times opinion piece that CEO Mark Zuckerberg has allowed a relentless focus on growth that crushed competitors “to sacrifice security and civility for clicks.” (AP Photo/Jenny Kane, File)

Elections Canada scraps social media ‘influencers’ to encourage youth vote

Ottawa Conservative MP Pierre Poilievre went so far as to call the independent agency a Liberal ‘lapdog’

Elections Canada has scrapped plans to use social-media “influencers” to persuade young Canadians to register to vote in this fall’s federal election.

Chief electoral officer Stephane Perrault said Thursday that a final vetting of 13 people chosen for the campaign — athletes, YouTubers and other television and social-media celebrities— turned up some past activities that could be seen as partisan.

“I did not feel that I had the right assurances that were necessary to protect our reputation as an unimpeachable, neutral and non-partisan agency for the election,” Perrault said in an interview.

“It would have been a risk and a distraction at a point where the focus should be on the voters, on the candidates, on the campaigns, on the platforms.”

Perrault’s decision to scrap the influencers campaign comes after sustained criticism of the idea from Conservative MPs, who alleged it was evidence of bias on the part of Elections Canada. They doubted the influencers would be truly non-partisan and charged that any increase in youth voter turnout would largely benefit the Liberals.

Ottawa Conservative MP Pierre Poilievre went so far as to call the independent agency a Liberal “lapdog.”

Perrault declined to comment on those allegations.

ALSO READ: Canada’s top 10 influencers have a following more than four times Canada’s population

“It’s important for Canadians to understand and know that Elections Canada is a completely independent agent of Parliament, that we are non-partisan, that everything we do, including the media campaign, is done with that in mind. But it’s not for me to respond to politicians and start engaging in what would become political debates with politicians.”

Still, he defended Elections Canada’s efforts to persuade young people to register — which will continue, without the influencers.

“Our role is to remove barriers (to voting) for all Canadians. Different groups face different barriers,” Perrault said.

In the case of youth, he said the problem is that only about 60 per cent of 18-to-24-year-olds are registered to vote, as few as 40 per cent for 18-to-20-year-olds. Unregistered voters do not receive voter information cards advising them where and when to vote. Those who do try to register at their polling stations on voting day find the procedure cumbersome and unwelcoming.

“We know that youth who vote early (in life) tend to be lifelong voters and those who do not vote early tend not to vote later on. So this is a long game. This is not about a particular election,” Perrault said.

As to the charge that young voters are more likely to vote Liberal than Conservative, Perrault said that can’t be Elections Canada’s concern.

“We remove barriers for seniors without asking ourselves whether seniors vote one way or another. We remove barriers for Indigenous (people) without asking ourselves whether they vote one way or the other. We remove barriers based on evidence that barriers exist,” he said.

“I think it’s quite unhealthy if we start going down that road and then we’ll have to question ourselves as to whether we should have special voting opportunities for seniors in long-term-care facilities.”

While influencers are used “as a matter of course” by various provincial elections agencies, Perrault said he was aware from the outset that the idea was “politically sensitive” among federal politicians. That’s why he intended to use the influencers only during the run-up to the election campaign and why he insisted on multiple, “thorough” vettings of the individuals involved.

Among those who were supposed to take part in a video encouraging youth to register were Olympic athletes Andre De Grasse, Penny Oleksiak and Max Parrot and YouTubers Mitch Hughes, Elle Mills and Lilly Singh. The others were comedian Katherine Levac, TV hosts Maripier Morin, Nicolas Ouellet, singer-songwriter Alex Nevsky, blogger Thanh Phung, actor and First Nations activist Ashley Callingbull and Maayan Ziv, a photographer and activist for disability issues.

The video was to be one part of a larger campaign that will be launched June 25 to reach youth, new Canadians, Indigenous people, disabled electors and others who face barriers to taking part in elections and whose turnout is typically much lower than average. That campaign will still include a video urging young people and others to register to vote, but Perrault said the message will be delivered by actors instead of celebrity influencers in their own names.

Joan Bryden, The Canadian Press

Like us on Facebook and follow us on Twitter.

federal election 2019

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

RCMP seek man facing sexual assault charges

Police believe he may be living on central Vancouver Island but also has a history in the Cariboo region

Campbell River restaurant to be converted into housing for people experiencing homelessness

BC Housing buys popular eatery for $985,000 to serve as bridge housing

NIC launches virtual orientation sessions

New students encouraged to take part in virtual sessions, webinars, video tours starting this summer

Patron of the Arts hosts hat-building contest in Campbell River

Group is looking for hats made from recycled or upcycled materials and will display them downtown

UPDATE: More details released on search for missing Vancouver Island hiker

Searchers scouring Strathcona Park near Gold River for experienced 65-year-old on 40-kilometre trek

Horrifying video shows near head-on collision on Trans Canada

The video was captured on dash cam along Highway 1

Elizabeth May endorses Furstenau in BC Greens race

Former federal party leader backs Cowichan Valley MLA

Mirror business directory and map

If you’d like to be added to the list, shoot us an email

Fraser Valley woman complains of violent RCMP takedown during wellness check

Mounties respond that she was not co-operating during Mental Health Act apprehension

B.C. sees 12 new COVID-19 cases, no new deaths

Three outbreaks exist in health-care settings

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

COVID-19: B.C. promotes video-activated services card

Mobile app allows easier video identity verification

ICBC to resume road tests in July with priority for rebookings, health-care workers

Tests have been on hold for four months due to COVID-19

Would you take a COVID-19 vaccine? Poll suggests most Canadians say yes

75 per cent of Canadians would agree to take a novel coronavirus vaccine

Most Read