The end of the Ripple Rock Trail, overlooking Seymour Narrows, is one of many natural attractions of the Campbell River area that draws visitors. Photo by Daniel Pender

Destination Campbell River: tourism affects us all

Local accommodations provide some of our best ambassadors

Whether you’re involved in Campbell River’s hospitality industry directly or simply enjoy chatting with visitors on Discovery Pier, you play a role in how the city is perceived.

All of those interactions have an impact, especially with tourism the fastest-growing industry in the area, says Kirsten Soder, executive director with Destination Campbell River, the city’s destination marketing organization (DMO).

“We’re tapping into an incredible opportunity in Campbell River,” she says. “One of the best assets about Campbell River is visitors are guaranteed to meet real people who live in a quintessential Vancouver Island community. It’s real, authentic, unpretentious and very Canadian – our people are a huge part of that. They’re our best ambassadors for this amazing place.”

Wide range of accommodations

Campbell River boasts a wide assortment of places to stay – in a broad price range – from cozy bed and breakfasts and seaside cottages to oceanfront resorts and downtown hotels. With 721 rooms available at 26 properties, and 108 short-term rental opportunities via online accommodation platforms, the accommodation sector is a major driver of the local economy.

Leisure travellers seek a base while touring the region, experiencing fishing adventures, wildlife viewing, cold water diving and visiting friends and family. Business travellers take advantage of local retail and food and beverage amenities as well, often returning as visitors. These are all critical components of a thriving tourism industry. The accommodations are often the first point of contact for guests, and the local ambassadors working there take their role to heart.

ALSO READ: Stakeholder Q&A – Driftwood by the Sea RV Inn & Resort

Busy hotels fuel marketing efforts

After a banner year for accommodation occupancy in 2018, Destination Campbell River expects a three-per-cent jump in its marketing budget this year, due in part to the fact short-term rentals now contribute hotel taxes, Soder says. Hotel taxes are a major funding source for DMOs and augment city and provincial funding for destination marketing, she adds. While visitors are drawn to the North Central Island and surrounding coastal communities for the incredible adventure tourism, cultural exploration, hiking and golf, the marketing of those opportunities is linked closely to the success of local accommodations, she says.

*****

Destination Think was contracted by the City of Campbell River in 2017 to handle tourism-related functions including destination marketing, visitor experience management, product development, travel media relations, content creation and other important functions of a DMO. Operating locally as Destination Campbell River, it strives to align local ambassadors and tourism industry stakeholders to ensure how the community is represented to visitors (in person and online) is consistent with the brand promise: that we are a city nestled in nature, with all the comforts of home. Campbell River offers accessible wilderness opportunities, immersive art and cultural experiences, and warm, welcoming locals who work together to increase the awareness and desirability of this incredible region.

To learn more about your tourism-related business becoming a Destination Campbell River stakeholder, register online, email campbellriver@destinationthink.com or call the Visitor Centre at 250-286-6901.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Karst Creek in Strathcona Provincial Park. Pristine wilderness areas are easily within reach from Campbell River. Photo by Tyler Cave/Tyler Cave Productions

Comments are closed

Just Posted

PHOTOS: Campbell River Storm fall to down-Island rival Victoria Cougars

Cougars win 6-2 and continue to lead the VIJHL as playoffs approach

Five fun things to do on Family Day in Campbell River

Outside or inside, we’ve got you covered with ideas for both

Campbell River City Council to look at more protection measures for great blue herons

Initial recommendation report came back with a few options, which will now be fleshed out

Campbell River Midget Tyees claim semi-final victory in overtime over Peninsula Eagles

The Campbell River Midget Tyees won their semi-final playoff game at Rod… Continue reading

Grieg Seafood says new $40 million wellboat will help battle issues with sea life

‘State-of-the-art removal treatments for sea lice’

VIDEO: Kawhi Leonard wins first Kobe Bryant All-Star MVP award

Leonard scored 30 points and hit eight 3-pointers to lead Team LeBron to a 157-155 victory

Amtrak warns of delays as railways from Seattle to B.C. blocked by Wet’suwet’en supporters

Coastal GasLink said it’s signed benefits agreements with all 20 elected band councils along pipeline route

Federal emergency group meets on pipeline protests as rail blockades continue

There’s mounting political pressure for Trudeau to put an end to the blockades

VIDEO: Minister reports ‘modest progress’ after blockade talks with First Nation

Wet’suwet’en hereditary chiefs say Coastal GasLink does not have authority to go through their lands

B.C. man released from quarantined cruise ship in Japan

Because Spencer Fehrenbacher has American citzensip, he was evacuated by the U.S.

Henrique scores 2 as Ducks soar past Canucks 5-1

Vancouver tumbles out of top spot in Pacific Division

Trudeau cancels Caribbean trip amid pipeline protests across Canada

Protests against Coastal GasLink have disrupted rail service

B.C. VIEWS: Inaction on pipeline protests not a viable response

Columnist Frank Bucholtz on how the Coastal GasLink pipeline dispute got so bad

PHOTOS: Top 10 memories of the 2010 Olympics

Black Press Media’s Jenna Hauck, shares some of her most memorable images of 2010 Winter Games

Most Read