Steve Marshall during his cowboy days on the rodeo circuit.

Not his first rodeo

New corrall now on north side of the big river at 2300 Island Highway

Sponsored by Steve Marshall Ford | Impress Branded Content

No one involved with Steve Marshall Ford doubted it was time to move from the old location. But as much as the state-of-the-art location at 2300 Island Highway is fantastic, Marshall admits it was a bittersweet move.

“I walked up those stairs in the old building for 40 years. I‘ll admit I had a bit of a tear in my eye when I went up for the last time,” said Marshall.

For Marshall, the move highlighted one of life’s fundamental truths.

“It’s important to remember those things that work and make sure they don’t get left behind. For example, they bought me a great new chair for my new office, but I realized my old leather chair had always served me well. I liked it, and it did the job – so I went and got it and brought it to my new office.”

Marshall’s partner and general manager Karl Ebdrup explained how he and Steve have also brought along something far more important to the new location, namely the values Marshall has held during his 52 years in business – caring for people first.

They’re values that have, this year, earned the dealership the New Car Dealership Association of BC’s Community Driver Award. That’s an honour awarded annually to one dealer across Vancouver Island who has shown tremendous community excellence, involvement and achievement.

“The award recognizes our dealership giving to a whole host of charities,” said Ebdrup. “Steve believes passionately in giving back to the community…it’s one of our core values.”

It’s not the first time the dealership has been honoured.

“We’ve won the Ford Customer satisfaction awards 27 times in the past 50 years, and we’ve done it by following Steve’s example of always putting people first,” said Ebdrup. “In 2016 we won Ford’s Diamond President’s award.”

“Steve believes it’s important to make people happy; he always has. “Our new location, the inventory we can offer and the great service we can provide…it’s all a part of that. Having Steve on site chatting with the customers…well that’s a part of it, too.”


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