Latch on and be counted in Breastfeeding Challenge

Island Health will host nine simultaneously timed public breastfeeding challenge events across the Island

Do you live on Vancouver Island and are you breastfeeding your baby?

If so, latch-on and be counted.

On Saturday, Island Health will host nine simultaneously timed public breastfeeding challenge events across the Island featuring story time, giveaways and a public breastfeeding latch-on. This year’s Quintessence Breastfeeding Challenge will be the largest multi-site public breastfeeding event ever held on Vancouver Island. The event aims to break down barriers to breastfeeding in public places.

Story-time will begin at 10:30 a.m. on Saturday in Campbell River at the Campbell River Health Unit, 200-1100 Island Highway (Tyee Plaza Upstairs). The latch-on count will occur at 11 a.m. In 2001, the Quintessence Breastfeeding Challenge started in British Columbia with 856 babies and their mothers at 26 sites. By 2011, there were 4,466 children in 16 countries. Last year’s event counted 120 moms and 122 babies participating across Vancouver Island.