Children’s musician and CBC Kids TV star, Will’s Jams will headline the annual free children’s concert in celebration of Family Literacy Day on Jan. 27 at the Tidemark Theatre.

Will’s Jams headlines Campbell River’s free Family Literacy Day event

The Tidemark Theatre and Campbell River Literacy Association have partnered once again to present their annual free children’s concert in celebration of Family Literacy Day on Jan. 27.

“Family Literacy Week is the Campbell River Literacy Association and its community partner’s gift to the families of Campbell River,” says Kat Eddy, CRLA’s Executive Director. “All events are free and celebrate the parents of our city as their children’s first and best teachers.”

The 2019 theme for Family Literacy Week is: Make It!

“Children learn best through play and enjoy creating things. When given time, tools and materials to ‘make it,’ you are providing your child with an opportunity to develop skills such as problem solving and communication. By actively engaging in discussion about what your kids are making, what tools they are using and helping them overcome any challenges faced during the creation builds language and thinking skills,” says Eddy. “As the coordinators of Family Literacy Week we want to encourage parents and caregivers to celebrate their role as their children’s first and best teacher. This year, pull out the crafting supplies and tools, or paper and colours and create something together!”

The free concert for Campbell River families was made possible in part by donations from community members and local businesses such as, Greig Seafood to the Tidemark’s Theatre Angels Program.

“We have this incredible program called Theatre Angels,” Heidi Cuff, Tidemark’s Programming and Marketing Coordinator says, “and through it, we make tickets available to people and families in Campbell River with limited incomes to attend selected presentations throughout our season. This helps increase exposure to the arts and promotes inclusiveness of the theatre, as well as reaching youth and adults who wouldn’t necessarily have access to the arts otherwise.”

In order to respect the anonymity of recipients, tickets are given to local non-profit, charitable organizations for distribution. The program, which has expanded every year since its inception, supports many different organizations and the communities they serve: John Howard Society, Campbell River Literacy, Laichwiltach Family Life Society, Campbell River Hospice Society and the Immigrant Welcome Center – to name a few.

Last year, the Tidemark and CRLA partnered to present a free concert with professional ‘zaniac,’ Alex Zerbe and tickets sold out in just a few days.

“This is our small way of giving back to the community and everyone who has always helped and supported us,” says Cuff. “We have so much fun organizing this event and the community is so appreciative – we are thrilled that we have been able to turn it into an annual event.”

This year, children’s musician and CBC Kids TV star, Will’s Jams will headline the event. Will Stroet is a Juno-nominated singer-songwriter CBC Kids TV star, educator and dad who creates multilingual music that ignites imagination and motivates movement for the young and young-at-heart. Through witty wordplay and catchy choruses, Stroet inspires kids to be active, healthy, creative and engaged in the world through educational music in English and French.

Stroet first discovered his talent for writing kids music while completing his education degree at the University of B.C. After releasing his first album in 2005 and playing hundreds of shows around Vancouver, Stroet knew he had found his calling. In 2009, he took leave from teaching to pursue music full time and has never looked back.

Over the years, Stroet has performed more than 1,800 shows at major festivals, schools and theatres across Canada and in China. He has garnered national recognition for his nine albums in English and French including a 2017 JUNO nomination for his latest album, Wordplay, six WCMA nominations, two from the CFMA and two from the Sirius XM Indies. In 2015, UBC’s Faculty of Education honoured Stroet in their top 100 Alumni awards. In addition to being a devoted dad of two girls, Will is passionate about his work as an artist, educator and board member with ArtStarts in Schools, which supports art and creativity amongst BC’s young people.

Catchy and kinetic, Will’s Jams is a power trio who performs high-energy songs in English and French with fun actions and sing-along choruses. Kids and their parents will be cheering for libraries, loving their bikes and rallying for vegetables – all while they’re on their feet and dancing away. Will’s Jams educational rock, pop and blues songs, peppered with witty wordplay, ignites imagination and motivates movement for the young and young-at-heart.

Sponsored by the Campbell River Mirror, What’s On Digest and Greig Seafood, the Tidemark Theatre and Campbell River Literacy Association will present, Will’s Jams in celebration of Family Literacy Day at the Tidemark Theatre on Sunday, Jan. 27 at 1 p.m. Tickets are free and can be reserved at the Box Office Tuesday through Friday between 12 p.m. and 4 p.m. starting Dec. 14. First come, first served. Limit four per family with festival seating.

For the full schedule of free events during Family Literacy Week, be sure to follow the Campbell River Literacy Association on Facebook. For more information about the Tidemark’s Theatre Angels Program or to donate, visit tidemarktheatre.com or call 287-PINK.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Campbell Riverite advancing to quarter-finals of Maxim Cover Girl Contest

‘Now it’s do or die time,’ said local model and DJ Kristy Watkins

Defenceman re-signs with Campbell River Storm

Grady Franklin of Deloraine, Man. ready to return to Campbell River

Two injured hikers airlifted from North Vancouver Island Park

Campbell River and Comox Search and Rescue hoist team rescued the injured from Cape Scott Provincial Park

B.C. village’s local government sees four mayoral changes within three months

Resignations and appointments happened in the middle of the COVID-19 pandemic

Indigenous B.C. tour operator keeps culture alive through virtual journeys in COVID-19 era

Campbell River based Homalco Tours is also in the process of setting up live cameras for bear viewing in Orford

B.C. accommodators need phone lines to light up as in-province travel given green light

Travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries

Mirror business directory and map

If you’d like to be added to the list, shoot us an email

300 Cache Creek residents on evacuation alert due to flood risk as river rises

Heavy rainfall on Canada Day has river rising steadily, threatening 175 properties

First glimpse of Canada’s true COVID-19 infection rate expected mid-July

At least 105,000 Canadians have tested positive for COVID-19 since the coronavirus was identified

Annual music event in Comox Valley celebrates online instead

Vancouver Island MusicFest holds virtual celebration set for July 10

Police ramp up efforts to get impaired drivers off B.C. roads this summer

July is dedicated to the Summer CounterAttack Impaired Driving Campaign

Migrant workers stage multi-city action for full status amid COVID-19 risks

‘COVID-19 has exacerbated an existing crisis’

Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

Name and formerly-used images “fly in the face” of the district’s human rights policy, says board chair

PHOTOS: B.C.’s top doc picks up personalized Fluevog shoes, tours mural exhibition

Murals of Gratitude exhibit includes at least one portrait of Henry alongside paintings of health-care workers

Most Read