Theatre stops showing Amy Schumer movie trailer after B.C. father complains

It ran before a family-rated movie where children could see it

The Cineplex chain has stopped showing a coming attraction trailer for the Amy Schumer movie “I feel pretty” before the start of a G or “General” rated movie in one Lower Mainland theatre where children might see it.

The decision came after a Langley father reportedly objected to the trailer being shown when he took his wife and daughter to see “The Miracle Season” a family-rated movie about a high school girl’s volleyball team.

The “I feel pretty” trailer showed the excerpts from the raunchy comedy, which is rated PG-13 for “coarse language; sexually suggestive scene (and) nudity.”

In an e-mail to the Langley Times, Cineplex spokesperson Sarah Van Lange said the father contacted the chain after going to see the “The Miracle Season.”

Van Lange said the man and his wife were uncomfortable with some of the content in the trailers for “I Feel Pretty” and “On Chesil Beach,” a film based on the 2007 novel/novella by British writer Ian McEwan.

“In light of (the father’s) concerns … we removed the I Feel Pretty trailer from before screenings of the one film, The Miracle Season, in British Columbia,” Van Lange said.

Representatives of Amy Schumer did not immediately respond to a request for comment from the Times.

Here is the online trailer:

Van Lange said both trailers had been approved by the Business Practices and Consumer Protection Authority (BPCA) for showing.

Movie ratings are a provincial and territorial responsibility, which means while provincial rating agencies use a similar category names, the exact meaning can vary.

A General rating in British Columbia means the content “may contain occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity,” Van Lange said.

An online summary of the plot of “I feel pretty” says it centres on an “ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis (who) wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this new-found confidence, she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?”



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Let the chips fly!

22nd annual Transformations on the Shore underway at Frank James Park

Campbell River 7-11 robbed at knifepoint

Police are looking for a man after the Dogwood Street 7-11 was… Continue reading

Marine trail planned for Discovery Islands

Agreements with First Nations vital for passage through traditional territories

Marijuana to be legal in Canada Oct. 17: Trudeau

Prime Minister made the announcement during question period in the House of Commons

Conservationists, industry react to fish farm provisions

New provincial regulations to take effect by 2022

In reversal, Trump signs executive order to stop family separation

President had been wrongly insisting he had no choice but to separate families apprehended at border

Trudeau says he can’t imagine Trump damaging U.S. by imposing auto tariffs

New tariffs on Canadian autos entering the U.S. would amount to a self-inflicted wound on the U.S. economy

B.C. inmate gets 2 years in prison for assault on guard

Union rep said inmate sucker punched correctional officer, continued assault after officer fell

Temperature records broken across B.C., again

The first heat wave of the season went out with a bang across the province

Canada’s first national accessibility law tabled in Ottawa

The introduction of the Accessible Canada Act marked a key step towards greater inclusion

Police chief calls for mass casualty plan in Saskatchewan after Broncos crash

Former Saskatoon police chief Clive Weighill said the office was tasked with creating such a plan 13 years ago but none exists

U.S. schools mum on ties to doc in sex abuse inquiry

A now-dead doctor accused of sexual misconduct acted as a team physician at other universities

Phillies fan injured by flying hot dog

Allegedly the team’s mascot, the Phillie Phanatic, rolled out his hot dog launcher

New Jersey forward Taylor Hall wins Hart Trophy as NHL MVP

Vancouver’s Sedin brothers share King Clancy Award for humanitarian efforts

Most Read