Discover Campbell River recently launched an app to help boost tourism awareness in the area. Photo Courtesy Destination Campbell River

Want to explore Campbell River like a local? There’s an app for that

Discover Campbell River launches new tourism app: The Campbell River Collection

A new piece of technology has gamified tourism opportunities in the Campbell River area.

The Campbell River Collection app was launched last week by Destination Campbell River. It’s being marketed as a “technology-enabled, passion-based travel program.”

“Whether you are an avid mountain biker or a foodie or a cold-water diver, you tend to gravitate towards destinations that have those experiences available and then the other experiences that are complementary to that if framed appropriately are often really appealing to those types of travellers that would be travelling for one passion-based motivation,” said Kristen Soder, Destination Campbell River’s executive director. “So really trying to get Campbell River and our area onto the radar of people who may not have considered us in the past.”

RELATED: Destination Campbell River relieved after receiving $65,400 provincial grant

The app was designed using technology created by 468 Communications.

“Travellers are increasingly dependent on technology when they are away from home,” said Tim Fry, the company’s founder. “Instead of a distraction from the natural world, technology – properly applied – can act as a catalyst for deeper, more meaningful exploration of a destination.

“Because Destination Campbell River fundamentally understands how to strike this balance, the Collection app unlocks the unparalleled beauty of the region in a way that rewards visitors, residents and businesses alike.”

Similar technology was used in developing the BC Ale Trail app, which highlights craft brewery locations across the province.

The customizable off-the-shelf technology was appealing to Destination Campbell River because it could be altered to its needs.

“The beauty of having an off-the-shelf but customizable technology-based application is that we were really able to tweak it for our purposes and layer in some of that safety messaging as well, that was really important,” said Soder.

RELATED: Campbell River’s thriving culinary scene: top quality, fresh ingredients close at hand

COVID-19 messages have been incorporated into the app to reflect current public health guidelines.

The app features lists of themed adventures called “collections” that are categorized into broad sections.

The idea is to change experiences over time, so it doesn’t get stale.

“We will always be adding and shuffling experiences within collections and also turning them off and on seasonally and curating them as we go,” said Soder. “This is meant to be a long-term commitment.”

To start, experiences include the Angler Collection, which features 11 experiences like the Discovery Pier, Riptide Marine Pub and Haig-Brown Heritage House; the Artisan Collection, which features seven experiences like the Campbell River Art Gallery and Stonehouse Teas; and the Photographer Collection, which features 10 photogenic locations including, Elk Falls and Rebecca Spit, among others.

RELATED: Destination Campbell River and former Campbell River Tourism Promotion Society align efforts

More than 500 people have downloaded the app so far.

Users can collect virtual coins as they mark off each experience on the app. Those coins can later be redeemed for original swag from the visitor centre.

Soder is keeping the more exclusive options under wraps for now, but other options include stickers, drink cozies, pins, T-shirts and refillable growlers.

For those that are more analog with their travel habits, the visitor centre remains staffed and will still have hard copies of maps and other tourism materials.

Soder is hopeful that Campbell Riverites will download the app, explore its offerings and pass it along to their potential out-of-town visitors.

“We’re really encouraging locals to download it, play with it and use it to get their visiting friends and relatives out,” she says, “and just to rediscover some things that maybe they either haven’t tried before or haven’t thought about in a while.”


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

Campbell River

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

An Atlantic salmon is seen during a Department of Fisheries and Oceans fish health audit at the Okisollo fish farm near Campbell River, B.C. in 2018. The First Nations Leadership Council says an attempt by industry to overturn the phasing out of salmon farms in the Discovery Islands in contrary to their inherent Title and Rights. (THE CANADIAN PRESS /Jonathan Hayward photo)
First Nations Leadership Council denounces attempt to overturn salmon farm ban

B.C.’s producers filed for a judicial review of the Discovery Islands decision Jan. 18

A fire broke out near the Willow Point Bottle Depot early on Jan. 22. Photo courtesy Ashley Laycock
Two injured in early-morning fire in Campbell River

Sailboat fire also attended by Campbell River fire crews

A Vancouver Island teacher has started a petition imploring B.C. Premier John Horgan to close provincial borders to non-essential travel and enforce stricter quarantine measures for travellers. (B.C. government)
Teacher launches petition for B.C. to close provincial border, impose stricter quarantine

Province says what works elsewhere may not work here as they look into legalities of such actions

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the legislature, Jan. 11, 2021. (B.C. government)
Vancouver Island smashes COVID-19 high: 47 new cases in a day

Blowing past previous records, Vancouver Island is not matching B.C.s downward trend

Thursday, Jan. 28, 2021 is International Lego Day. (Jenna Hauck/ Chilliwack Progress)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 24 to 30

Lego Day, Talk Like a Grizzled Prospector Day and Puzzle Day are all coming up this week

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

FILE - In this Feb. 14, 2017, file photo, Oklahoma State Rep. Justin Humphrey prepares to speak at the State Capitol in Oklahoma City. A mythical, ape-like creature that has captured the imagination of adventurers for decades has now become the target of Rep. Justin Humphrey. Humphrey, a Republican House member has introduced a bill that would create a Bigfoot hunting season, He says issuing a state hunting license and tag could help boost tourism. (Steve Gooch/The Oklahoman via AP, File)
Oklahoma lawmaker proposes ‘Bigfoot’ hunting season

A Republican House member has introduced a bill that would create a Bigfoot hunting season

Economic Development and Official Languages Minister Melanie Joly responds to a question in the House of Commons Monday November 23, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Federal minister touts need for new B.C. economic development agency

Last December’s federal economic update promised a stimulus package of about $100 billion this year

FILE - In this Nov. 20, 2017, file photo, Larry King attends the 45th International Emmy Awards at the New York Hilton, in New York. Former CNN talk show host King has been hospitalized with COVID-19 for more than a week, the news channel reported Saturday, Jan. 2, 2021. CNN reported the 87-year-old King contracted the coronavirus and was undergoing treatment at Cedars-Sinai Medical Center in Los Angeles. (Photo by Andy Kropa/Invision/AP, File)
Larry King, broadcasting giant for half-century, dies at 87

King conducted an estimated 50,000 on-air interviews

Comox Valley RCMP are looking for witnesses after the theft of a generator worth thousands of dollars. Photo supplied
RCMP asking Vancouver Island residents to watch for stolen generator

Vehicle may have been travelling on Highway 19

BC Coroners Service is currently investigating a death at Canoe Cove Marina and Boatyard in North Saanich. (Black Press Media File)
Drowning death in North Saanich likely B.C.’s first in for 2021

Investigation into suspected drowning Monday night continues

Kimberly Proctor, 18, was murdered in 2010. Her family has spent many of the years since pushing for a law in her honour, that they say would help to prevent similar tragedies. (Courtesy of Jo-Anne Landolt)
Proposed law honouring murdered B.C. teen at a standstill, lacks government support

Ministry of Mental Health and Addictions has concerns with involuntary detainment portion of act

Most Read