For the fourth year, London Drugs is supporting the powerful Pink Shirt Day campaign with the official Anti-bullying Pink Shirt Day shirts available at the Campbell River store.
The net proceeds from the $9.80 T-shirts directly support local Boys and Girls Clubs in communities across Western Canada.
Boys and Girls Clubs foster self-esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community – all key elements of bullying prevention.
“We encourage everyone to take a stand against bullying and wear your pink shirt on Pink Shirt Day, Wednesday, February 29,” said Wynne Powell, London Drugs president and CEO. “We are proud to be supporting the fifth annual Pink Shirt Day with T-shirts sales going directly to Boys and Girls Clubs in each community we serve, helping to foster local anti-bullying programs.”
In 2011, London Drugs raised more than $100,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day Campaign.
Pink Day T-shirts are available at London Drugs in both adult and youth sizes ranging from small to XXL as well as online at www.pinkshirtday.ca
CKNW started Pink Shirt Day five years ago following an anti-bulling stand of two grade 12 Nova Scotia students. The students took action after witnessing a Grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying.