June sees the launch of the PURPLE Tears campaign in Campbell River

Over the next few weeks, Campbell River family centres, gathering places and agencies will spread the news about the period of purple crying

Over the next few weeks, Campbell River family centres, gathering places and agencies will spread the news about the period of purple crying.

Purple crying is a normal yet difficult developmental stage when infants between two weeks and four months can cry inconsolably for up to five hours a day. Following up on the successful knitted caps campaign, which distributed hats to new parents in birthing hospitals across B.C., the PURPLE Tears initiative aims to increase awareness of this difficult stage among parents of newborns, caregivers and the general public.

“Crying is a known trigger for shaking and child abuse,” said Claire Yambao, provincial program co-ordinator of Prevent Shaken Baby Syndrome BC. “People need to know it’s normal, and that if they get frustrated, it’s okay to put the baby in a safe place and walk away.”

In June, posters, large decals and wall and floor displays will appear in local child and family centres  in order to inform and educate the public on the period of PURPLE Crying. The highly visible tear displays ask questions such as: “Can all this crying be normal?” and “Did you know your baby would cry like this?” or “Will this crying ever end?”

The Period of PURPLE Crying program explains normal infant crying, and how to cope with it. It is the largest evidence-based initiative to create a cultural change in how society understands normal infant crying. It also helps prevent abuse and death, which can result from shaken baby syndrome.

To learn more, visit: www.PURPLEcrying.info or: www.dontshake.ca

Centres involved are: Laichwiltach Family Life Society, Sunrise Resources for Early Childhood Development, Campbell River Family Resources, Forest Circle Child Care, Hemlock Family Place, Community Centre Family Place, Willow Point Children’s Centre, Robron Centre Family Place, The Gathering Place, Hemlock Early Learning and Care Centre and Leishman Early Learning and Care Centre.

 

 

Just Posted

Campbell River teen on the mend a year later

Jonah Shankar’s treatment for brain tumour involved trips to UK

Monkey spotted on late-night jaunt in Campbell River

Conservation officers also apparently looking for cougar in the area

Community profiles show social determinants of health

Reports depict life in Campbell River and other Strathcona communities

‘Free Willy’ bill to end whale captivity supported by MP Blaney

Blaney says law would have died without efforts by New Democrat MPs

VIDEO: Pickup truck smashes into Campbell River home

No injuries reported in Friday morning incident

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

Cyclists competing in one of the toughest bike races on the planet pass through Fernie

Divide riders looking strong as they finish first leg of 4160 km race

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

B.C. bus driver loses case to get job back after texting while driving full bus

An arbitator ruled that Tim Wesman’s phone usage was a “a reckless disregard for public safety”

Revamped B.C. Lions set to battle veteran Winnipeg Blue Bombers

The Lions’ first test of the season will be a big one

Most Read