Staff at the BC Salmon Farmers Association are opening their heart, but closing their closet, for the third annual Five Easy Pieces for Heart and Stroke fundraiser.
The fundraiser will challenge each staff member at the BCSFA to take on wearing just five pieces of clothing to work for the month of April, with the goal of raising $5,000 for the Heart and Stroke Foundation.
“We love helping the Heart and Stroke Foundation – even if we don’t love the idea of wearing the same outfits for a month straight,” said Colleen Dane, Communications Manager of the BCSFA. “We do it because we know it’s a small inconvenience compared to the challenges faced by those battling heart health challenges.”
Staff at the BCSFA has already raised about $11,000 over the last two years through this month-long event– and they’re looking forward to growing that total with added fundraisers this year. The month’s events coincide with the foundation’s Heart Truth events which encourage healthy lifestyle choices to reduce the risk of heart disease and stroke.
“Increasing your consumption of salmon reduces the risk of heart disease and stroke significantly – our members are proud that they’re producing such a nutritious food, and we’re happy to help share that message,” said Mary Ellen Walling, Executive Director of the BCSFA.
Along with supporting the challenge participants by making pledges, members of the public can get involved by donating clothing and attending the wrap up Clothing Swap (by donation) or by purchasing a Spread the Love seed packet for $5 each. To find out more, phone (250) 286-1636 x0.
Anyone is welcome to join the challenge and can learn more by emailing firstname.lastname@example.org.
The BCSFA represents salmon farm companies and those who supply services and supplies to the industry. Salmon-farming provides for 6,000 direct and indirect jobs while contributing $800-million to the provincial economy each year.
For more information visit www.salmonfarmers.org