Heart and Stroke Foundation volunteer Bea Duquette (second from right) checks out some of the clothing being donated to Ann Elmore House on behalf of the BC Salmon Farmers Association’s Dress from the Heart fundraiser

Fashion and friends makes fundraiser fly

Six pieces of clothing, 30 days – and at the end of it all, $5,442 for the Heart and Stroke Foundation

Six pieces of clothing, 30 days – and at the end of it all, $5,442 for the Heart and Stroke Foundation.

That’s the final tally of the BC Salmon Farmers Association’s Dress from the Heart clothing challenge fundraiser.

“This has been one of those events that has picked up great momentum and support – and has been fun and inspiring at the same time,” said Mary Ellen Walling, Executive Director of the BC Salmon Farmers Association. “We are so proud to be able to support the Heart and Stroke Foundation.”

For the month of April, each staffer at the BCSFA office was challenged to wear just six pieces of clothing to work to raise funds for the foundation. The challenge was inspired by the foundations’ Heart Truth fashion show, and a financial-advice column by Smart Cookies’ Angela Self.

With the clothing challenge tackled, BCSFA staff went on to host a clothing swap and open house at their offices just a few days ago. Entrance was by donation to the foundation as well : and all the remaining clothes will be donated to Ann Elmore House in Campbell River.

“This is a real win-win: we tackled a challenge as a team that enabled us to contribute to two important organizations,” said Walling. “Supporting women in our community and encouraging heart health are two topics near and dear to all of us.”

The BCSFA represents salmon farm companies and those who supply services and supplies to the industry. Salmon-farming provides for 6,000 direct and indirect jobs while contributing $800-million to the provincial economy each year.

For more information about the Heart and Stroke Foundation, visit www.heartandstroke.bc.ca