Canadian Tire and Mark’s stores across Canada are holding the third annual Jumpstart Day on Saturday.
This one day will help up to 30,000 children get off the sidelines and into the game this summer. For every $1 customer donation, Canadian Tire Corporation will turn it into $3, which will help the one-in-three families in Canada that cannot afford to enrol their child in organized sport.
A recent Vision Critical/Angus Reid survey commissioned by Canadian Tire Jumpstart Charities found that the number one reason children are not participating in sports is cost.
“Research clearly shows that cost is the number-one barrier to giving kids the chance to participate in sports,” says Dan Thompson, president, Canadian Tire Jumpstart Charities. “Every child deserves the chance to run, play and experience the camaraderie of being part of a team. I encourage Canadians to visit their local Canadian Tire store on May 28 to get involved in the event, play a game, and support Jumpstart.”