A pound of coffee brews up support for the Cops for Cancer’s Tour de Rock

Serious Coffee locations have been paired with Tour de Rock riders as part of the Tour de Rock Bean Drive to the help the 22 riders reach their individual fundraising goals

Most, if not all of us, have been affected by cancer.

That is why Vancouver Island’s Serious Coffee has embarked on an Island-wide fundraising effort to support the Canadian Cancer Society and Cops for Cancer’s Tour de Rock.

From July 15 to Oct. 7, all 26 Serious Coffee locations have been paired with Tour de Rock riders as part of the Tour de Rock Bean Drive to the help the 22 riders reach their individual fundraising goals.

For every 1 lb customized rider edition bag of Coal Miners (dark roast) or Three Amigos (medium roast) sold, $2 will be donated to help fight cancer.

Do you have a favourite rider participating in this event?

Check out Serious Coffee’s website to see which cafe is paired with each rider.  Then visit the Serious Coffee location to purchase your Limited Rider Edition 1 lb. bag of coffee, including a picture of the rider on the bag.

Campbell River’s Serious Coffee in Willow Point, owned by Linda Riddell, is proud to have two riders represented in her shop.

Shawn Hall says: “It is an absolute honor to be on the Cops for Cancer 2011 Tour De Rock team. It is also a privilege and honor representing the Campbell River RCMP and most importantly the kids! My mother had passed away from cancer at a very young age and I feel like riding is something I can do to fight back.”

Steve Robinson, a long time resident of Campbell  River before becoming a Saanich police officer, said: “I am a police officer, a husband and a father and I am humbly asking for your help. My sole purpose for riding in partnership with the dedicated men and women of the 2011 Tour De Rock Team, is to make 2011 the year that a cure was found. Walk proudly beside me on this journey, we owe it to our kids.”

 

About the Tour de Rock:

From Sept. 24 to Oct. 7 the Canadian Cancer Society Cops for Cancer Tour de Rock Team will travel over 1,000 km from the North to the South end of the island, engaging with 27 communities along the way.

These police, military police men and women and media riders will inspire an entire region to give courageously and make a direct impact on paediatric cancer research and child and family support services – like Camp Goodtimes – made possible by the Canadian Cancer Society.

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