Serious Coffee second place fundraiser

Vancouver Island’s Serious Coffee raised $4500 for the Queen Alexandra Foundation for Children to help build Jeneece Place

Vancouver Island’s Serious Coffee raised $4500 for the Queen Alexandra Foundation for Children to help build Jeneece Place.

The total was raised from a combination of donations collected at each cafe and two dollars from each sale of Jeneece’s Dream Roast, an organic coffee, custom roasted for this important cause.

Each one of the 26 locally-owned and operated Serious Coffee locations that are only to be found on Vancouver Island competed against one another to raise the most funds.

The top fundraiser, Serious Coffee at the North Nanaimo Co-op near Pipers Lagoon, presented the cheque to charity on March 31, 2011. Chris Sihota, Manager of the winning Serious Coffee location, states, “We sincerely thank our staff for their hard work and our customers for their support in our effort to help make Jeneece’s dream a reality.”

Honorable competition mentions include the Campbell River Serious Coffee, who took a close second place and Port Alberni, who not far behind, captured third place. Clay Edghill, Owner and Manager of the Port Alberni location, deserves an honourable mention.

He shaved off his mustache in an effort to raise more money for this cause.

At the time of this release, the Jeneece Place construction site excavation is in progress, and a ground-breaking ceremony is expected to take place in the near future.

About Serious


Locally owned and operated, Serious Coffee provides the freshest, just-in-time, air-roasted coffee on Vancouver Island. Brewed from the highest-quality Arabica beans available, this amazingly smooth cup of coffee does not have the bitter aftertaste found in many other coffees. Selection of coffees includes organic, fairly-traded and chemical-free Swiss Water Process® decaffeinated.

Serious Coffee owners are actively involved in their communities and have contributed to numerous fund-raising efforts over the past sixteen years.

For more information about Serious Coffee, visit

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