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New partnership will raise funds in Campbell River for salmon conservation

Larry Stefanyk demonstrates his fly-tying skills at Save-On Foods to promote a program where the store will donate $1 to the Pacific Salmon Foundation for very 1000 More Points donated by customers. - Alistair Taylor/The Mirror
Larry Stefanyk demonstrates his fly-tying skills at Save-On Foods to promote a program where the store will donate $1 to the Pacific Salmon Foundation for very 1000 More Points donated by customers.
— image credit: Alistair Taylor/The Mirror

Pacific Salmon Foundation has announced a partnership with Save-on-Foods in Campbell River.

A donation-matching program was launched in early January and will support salmon conservation, enhancement and restoration activities in the local region. The foundation is looking towards its annual Campbell River Dinner & Auction on Saturday, Feb. 9, at which Save-on-Foods support will be highlighted.

The partnership is based on the More Rewards program, which enables shoppers to accumulate points with each purchase. Customers may visit the Campbell River Save-on-Foods store any time to donate 1000 More Rewards points to generate $1 for the Foundation. Store manager Dave Madiuk has committed to matching each donation.

Volunteer dinner chairman and publisher of Island Fisherman magazine, Larry E. Stefanyk, visited the store in early January to unveil the new program. Several fun in-store activities were featured, including a spin the wheel promotion and a fly tying demonstration.

“Save-on-Foods is a great partner for us to become involved with because their mandate to give back to the communities in which their stores are located aligns with our community based, volunteer-oriented programming,” said Stefanyk.

In 2012, Pacific Salmon Foundation granted $6,750 to three salmon projects in the Campbell River region. Since 1990, more than $790,000 has been directed into 109 projects in the area. Through local fundraising efforts and community partnerships, volunteers have leveraged that funding to equal a total value of more than $5.5 million.

The Foundation’s annual Campbell River Dinner & Auction will be held at the Fraternal Order of Eagles Hall. This year’s event will be Caribbean themed (costumes encouraged but not required). The evening will kick off at 5:30 p.m. with a cocktail reception and silent auction, followed by dinner at 7 p.m. and a live auction at 8:30 p.m. It will feature delicious seafood appetizers, a gourmet buffet dinner, and exciting raffles and auctions. The event is nearly sold out, but if you are interested in purchasing tickets or supporting the Pacific Salmon Foundation, contact Larry E. Stefanyk at 250.923.0939 or ifmm@shaw.ca.

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