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Salmon farmers giving the shirts off their backs
The BC Salmon Farmers Association is stripping it down – their wardrobe that is – for their second annual Heart and Stroke Foundation fundraiser.
Five Easy Pieces is the name of the challenge: with the five staff at the BCSFA taking on wearing just five pieces of clothing to work for the month of April, with the goal of raising $5,000. Last year, in the first year of this fun event, they had agreed to six pieces – but decided to up the ante for this year’s event.
“It’ll be a challenge for sure – but we know the funds raised will help those with bigger challenges,” said Mary Ellen Walling, Executive Director of BCSFA. “Our team is excited about supporting the Heart and Stroke Foundation for another year.”
At the same time that the challenge is getting smaller in terms of number of clothing items, it’s getting bigger in terms of participants. This year, the Atlantic Canada Fish Farmers Association will also be taking on the Five Easy Pieces challenge to raise funds for this good cause.
The month’s events are timed to coincide with the foundation’s Heart Truth events, which encourages healthy lifestyle choices to reduce the risk of heart disease and stroke for women and men. Good choices in diet – like eating more salmon – are key to good heart health.
“Supporting the Heart and Stroke Foundation makes a ton of sense for us. We all have a personal connection to the cause,” said Colleen Dane Communications Manager. “Hopefully our little piece will help them protect the people we love and care about.”
The BCSFA will be updating people on their progress throughout the month on their Facebook page. It will wrap up May 3 with a by-donation clothing swap – with all proceeds also going towards the Heart and Stroke Foundation donation.
The BCSFA represents salmon farm companies and those who supply services and supplies to the industry. Salmon-farming provides for 6,000 direct and indirect jobs while contributing $800-million to the provincial economy each year.
For more information visit www.salmonfarmers.org